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Mardi Gras Gifts

Fail

Demand is soft, at -94.0% this quarter, so Mardi Gras Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$35K/yr67K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
47%top-5 click share · 24 brands · 28 sellers

Flapen Score

Mardi Gras Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mardi Gras Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Gifts 67K times last year and spent an estimated $35K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
3.9%
Market size, estimated
$35Ka year
Peak month
February34.6× the quietest month
Top search term
mardi gras hats for women36K searches a year

02 · Price

A sale here is worth $13.20.

Listings sell for $13.20 on average, from $6.95 to $33.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.20 that is $0 to $1K a year per listing.

Average price
$13.20under the $15 to $100 sweet spot
Price range
$6.95–$33.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #3,896 within Special Occasion Accessories. It carries 1,832 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
12.8%
Average rank
#3,896in Special Occasion Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,832per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mardi Gras Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

28

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

47%

Top 20: 89%

Open market

46%

  • Brand 124%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Mardi Gras Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 34.6×

Search terms

Top Mardi Gras Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras hats for women36K/yr
  • mardi gras gifts20K/yr
  • mardi grass4K/yr
  • mardigras3K/yr
  • mardi grad4K/yr
  • mardis gras2K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Gifts

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
22%of negative reviews mention “Quality-Overall”
7.4%of orders come back
“Cheap product”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mardi Gras Gifts questions

Answered from the same tracked data.