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Mardi Gras Earrings for Women

Fail

Demand is soft, at -95.2% this quarter, so Mardi Gras Earrings for Women is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$24K/yr82K searches / yr
90-day growth
-95.2%search demand this quarter
Competition
69%top-5 click share · 15 brands · 18 sellers

Flapen Score

Mardi Gras Earrings for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mardi Gras Earrings for Women is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Earrings for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Earrings for Women 82K times last year and spent an estimated $24K. The top 5 brands take 77% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-95.2%
Conversion, latest week
3.8%
Market size, estimated
$24Ka year
Top search term
mardi gras earrings for women71K searches a year

02 · Price

A sale here is worth $7.63.

Listings sell for $7.63 on average, from $3.58 to $14.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $7.63 that is $0 to $763 a year per listing.

Average price
$7.63under the $15 to $100 sweet spot
Price range
$3.58–$14.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$763
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #7,473 within Earrings. It carries 813 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#7,473in Earrings
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
813per listing
Listings tracked
17

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Mardi Gras Earrings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 131%
  • Brand 225%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Mardi Gras Earrings for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 60.6× · 6 of 12 months tracked

Search terms

Top Mardi Gras Earrings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras earrings for women71K/yr
  • mardi gras earrings for women dangle6K/yr
  • mardi gras stud earrings5K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Earrings for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Weight Light”
14%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mardi Gras Earrings for Women questions

Answered from the same tracked data.