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Mardi Gras Dress

Fail

Demand is soft, at -90.8% this quarter, so Mardi Gras Dress is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$57K/yr346K searches / yr
90-day growth
-90.8%search demand this quarter
Competition
22%top-5 click share · 66 brands · 75 sellers

Flapen Score

Mardi Gras Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mardi Gras Dress is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Dress 346K times last year and spent an estimated $57K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -90.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-90.8%
Conversion, latest week
0.5%
Market size, estimated
$57Ka year
Peak month
February20.2× the quietest month
Top search term
mardi gras dress138K searches a year

02 · Price

A sale here is worth $31.69.

Listings sell for $31.69 on average, from $5.69 to $81.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.69 that is $0 to $3K a year per listing.

Average price
$31.69inside the $15 to $100 sweet spot
Price range
$5.69–$81.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #32,345 within Dresses. It carries 1,567 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
90%
Out of stock, average day
11.4%
Average rank
#32,345in Dresses
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,567per listing
Listings tracked
103

04 · Newcomers

1 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mardi Gras Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

75

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

22%

Top 20: 50%

Open market

67%

  • Brand 18%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Mardi Gras Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 20.2×

Search terms

Top Mardi Gras Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras dress138K/yr
  • mardi gras dress for women104K/yr
  • mardi gras dresses for women40K/yr
  • mardi gras dresses21K/yr
  • mardi gras dresses for women party9K/yr
  • womens mardi gras dress12K/yr
  • plus size mardi gras dress11K/yr
  • mardi gras outfit for women dress7K/yr
  • mardi gras outfit for women dressy5K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Dress

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
14.9%of orders come back
“bigger than expected”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mardi Gras Dress questions

Answered from the same tracked data.