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March Birthstone Jewelry

Fail

Demand is soft, at -69.3% this quarter, so March Birthstone Jewelry is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$14K/yr50K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
74%top-5 click share · 11 brands · 22 sellers

Flapen Score

March Birthstone Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, March Birthstone Jewelry is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The March Birthstone Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for March Birthstone Jewelry 50K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
0.9%
Market size, estimated
$14Ka year
Peak month
March16.6× the quietest month
Top search term
march birthstone necklace42K searches a year

02 · Price

A sale here is worth $34.35.

Listings sell for $34.35 on average, from $8.76 to $107.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.35 that is $0 to $3K a year per listing.

Average price
$34.35inside the $15 to $100 sweet spot
Price range
$8.76–$107.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,213 within Pendant Necklaces. It carries 2,509 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#1,213in Pendant Necklaces
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,509per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top March Birthstone Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • Brand 149%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 17%)

Demand

March Birthstone Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 16.6×

Search terms

Top March Birthstone Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • march birthstone necklace42K/yr
  • march birthstone necklace for women4K/yr
  • birthstone for march aquamarine3K/yr

Reviews and returns

What reviews say buyers love and hate about March Birthstone Jewelry

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Design-Overall”
2.8%of orders come back
“Very poor design”
A buyer, on “Design-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common March Birthstone Jewelry questions

Answered from the same tracked data.