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Marc Jacobs Backpack

Fail

Shoppers spend an estimated $0 a year here, so Marc Jacobs Backpack is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$0/yr36K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
28%top-5 click share · 23 brands · 51 sellers

Flapen Score

Marc Jacobs Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marc Jacobs Backpack is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marc Jacobs Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Marc Jacobs Backpack 36K times last year and spent an estimated $0. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August2.5× the quietest month
Top search term
marc jacobs backpack21K searches a year

02 · Price

A sale here is worth $135.14.

Listings sell for $135.14 on average, from $23.44 to $464.58. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $135.14 that is $0 to $14K a year per listing.

Average price
$135.14above the $15 to $100 sweet spot
Price range
$23.44–$464.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #10,719 within Backpacks. It carries 967 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
97%
Out of stock, average day
8.8%
Average rank
#10,719in Backpacks
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
967per listing
Listings tracked
63

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Marc Jacobs Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

51

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

28%

Top 20: 60%

Open market

24%

  • Brand 138%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Marc Jacobs Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Marc Jacobs Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marc jacobs backpack21K/yr
  • marc jacobs backpack for women8K/yr
  • marc jacobs laptop bag4K/yr
  • marc jacobs mini backpack1K/yr
  • marc jacobs bookbag1K/yr
  • the backpack marc jacobs756/yr

Reviews and returns

What reviews say buyers love and hate about Marc Jacobs Backpack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
8.0%of orders come back
“Larger than I expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Marc Jacobs Backpack questions

Answered from the same tracked data.