Mama Necklace

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months

431K

Growth, 90 days vs prior 90

+51.3%

Conversion, latest week

3.7%

Market size, estimated

$297Ka year

Peak month

December6.3× the quietest month

Top search term

mama necklace246K searches a year

Listings sell for $18.73 on average, from $7.08 to $70.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.73 that is $5K to $9K a year per listing.

Average price

$18.73inside the $15 to $100 sweet spot

Price range

$7.08–$70.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #2,717 within Pendant Necklaces. It carries 1,158 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#2,717in Pendant Necklaces

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,158per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months