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Mama Necklace

Maybe

Prices already span $7.08–$70.65, with room to position. But buyers convert on only 3.7% of searches, so Mama Necklace is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 45
Market size
$297K/yr431K searches / yr
90-day growth
+51.3%search demand this quarter
Competition
47%top-5 click share · 24 brands · 29 sellers

Flapen Score

Mama Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mama Necklace is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Mama Necklace 431K times last year and spent an estimated $297K. The top 5 brands take 53% of clicks. Demand peaks in May–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
+51.3%
Conversion, latest week
3.7%
Market size, estimated
$297Ka year
Peak month
December6.3× the quietest month
Top search term
mama necklace246K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $7.08 to $70.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.73 that is $5K to $9K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$7.08–$70.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #2,717 within Pendant Necklaces. It carries 1,158 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#2,717in Pendant Necklaces
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,158per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mama Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$30K$59K$89K$119K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

47%

Top 20: 88%

Open market

41%

  • kate spade new york21%
  • Moodear12%
  • SINYARS7%
  • SLOONG7%
  • Benevolence LA6%
  • Eaciy6%

Demand

Mama Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Mama Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mama necklace246K/yr
  • mama necklace gold37K/yr
  • mama necklace silver20K/yr
  • mama jewelry14K/yr
  • mama necklace sterling silver10K/yr
  • gold mama necklace8K/yr
  • mama jewelry for women12K/yr
  • momma necklace9K/yr
  • sterling silver mama necklace8K/yr
  • silver mama necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.11

Doesnt last

Broke after 1 week

broke very quickly

Quality-Overall18%−0.04

Poor quality

Extremely low quality

Cheaply made

Size-Overall13%−0.02

Small

it is very short

Runs big

Chain/Key Quality6%+0.18

chain broke

The chain was too thin

Chain is short

Color5%−0.03

it started to lose color

The color is too yellow

And it is incredibly tarnished like I mean the gold is faded cracked it looks gross

Love

Quality-Overall15%−0.04

Beautiful anklet

Very pretty and great quality necklace

Good quality

Gifting Purpose11%+1.45

Awesome gift

excellent for a gift

Beautiful gift for Mother's Day

Value For Money11%+0.83

Worth it

price was fair

Great for the price

Chain/Key Quality9%+0.18

Sturdy chain

I absolutely loved this little chain

the chain seems very durable

Color7%−0.03

Color was great

it has a very bright golden color

gold color was acceptable

Return

2.3% Return rate 65% Fixable by listing

Size-Overall38%▇█▇██▇

Small

it is very short

Runs big

Chain/Key Quality11%▇▇▇█▆▆

chain broke

The chain was too thin

Chain is short

Advertised Vs Actual Product8%█▅█▇██
Quality-Overall8%▆▅▇▆█▇

Poor quality

Extremely low quality

Cheaply made

Metal Authenticity7%▃▆█▆▄█

The little cross is no longer gold

NOT gold plated

And it is incredibly tarnished like I mean the gold is faded cracked it looks gross

FAQ

Common Mama Necklace questions

Answered from the same tracked data.