Maleficent Staff

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

1.6%

Market size, estimated

$143Ka year

Peak month

October25.9× the quietest month

Top search term

gandalf staff75K searches a year

Listings sell for $65.86 on average, from $8.75 to $278.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $65.86 that is $0 to $7K a year per listing.

Average price

$65.86inside the $15 to $100 sweet spot

Price range

$8.75–$278.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

7.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,186 within Props. It carries 485 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

69%

Out of stock, average day

11.2%

Average rank

#1,186in Props

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

485per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months