Is maleficent profitable to sell on Amazon United States?

The niche generates $135K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).

How competitive is the maleficent niche?

14 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in maleficent?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.

When does demand for maleficent peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the maleficent niche?

Listings span $8.73–$110.57; the average listing price is $46.36 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

Maleficent

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$46.36

avg listing price — sweet spot $15–$100

Review moat

Great284.24

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.73–$110.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Okay$135K

$135K/yr · 471K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Is maleficent profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maleficent is a $135K/yr Amazon United States market (471K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

maleficent market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $232K–$278K; units × avg price
Conversion rate: 0.6%
Avg BSR: #67,432
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 13.3%
Avg brand age: 38 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 79%

Open market

11%

Loungefly44%
FOTAP30%
Disney9%
Funko2%
Wondapop2%
BEIANSHUO2%
Open — no brand owns it (8 brands, 11%)

maleficent demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top maleficent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maleficent273K/yr -5.1%0.3% conv.
maleficent loungefly25K/yr +7.5%0.5% conv.
disney villains loungefly19K/yr +11.8%0.2% conv.
loungefly villains16K/yr -7.1%0.4% conv.
malefica15K/yr -25.6%0.2% conv.
villains loungefly10K/yr +5.8%0.4% conv.
disney villains backpack9K/yr +17.1%0.1% conv.
loungefly maleficent9K/yr -1.6%0.5% conv.
maleficent purse9K/yr +27.0%0.4% conv.
maleficent bag10K/yr -13.6%0.7% conv.

All search terms

Top maleficent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)

FOTAP$14.654.5★80 rev

Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male CB)

FOTAP$14.914.5★80 rev

Loungefly Disney Villains Malificent Convertible Mini Backpack

Loungefly$59.334.8★156 rev

Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)

Disney$41.474.6★884 rev

Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)

Loungefly$44.464.7★520 rev

Newest

by launch date

Loungefly Exclusives Disney Sleeping Beauty Maleficent Stained Glass Mini-Backpack Entertainment Earth Exclusive Faux Leather 10.5 H x 8 L x 5.5 D Multi-Color Unisex

Loungefly$110.574 rev

9mo ago

Loungefly Disney Villains Tote Bag

Loungefly$74.1029 rev

11mo ago

Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack

Loungefly$63.31729 rev

11mo ago

Funko Pop! Deluxe: Villains - Maleficent - Stained Glass - Disney Villains - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors

Funko$20.6657 rev

11mo ago

Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male HB CB)

FOTAP$16.3180 rev

1y ago

What reviews say buyers love and hate about maleficent

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality lots of room”

Size-Overall13%

“Perfect size”

Value For Money10%

“Good deal”

Design-Overall7%

“Adorable design”

Smell7%

“Absolutely Beautiful Scent”

Collectibles6%

“Little people are made well and fun to play with and or collect”

Gifting Purpose5%

“This was a perfect gift for my BFF”

Brightness/Shine/Glow5%

“Glows in the dark”

Comfort-Overall5%

“Very comfortable”

Storage Capacity4%

“Lots of room”

What buyers complain about

Size-Overall35%

“It's way too big”

Quality-Overall10%

“very disappointed on the quality of this pin:”

Durability8%

“questionable durability”

Print Quality6%

“Blurry and miss printed face”

Smell6%

“When I discovered they disconnected this scent”

Pockets/Compartments6%

“It doesnt have pockets on the sides”

Value For Money6%

“Expensive”

Strap/String Quality6%

“Not the biggest fan of the shoulder strap”

Material Quality3%

“Material is thinner than expected”

Add-Ons/Attachments2%

“her head is not attached properly”

Top return reasons

Size-Overall39%

Value For Money14%

Material Quality8%

Stitch/Finish/Polish5%

Color4%

Zipper Quality4%

Advertised Vs Actual Product3%

Product Condition3%

Pockets/Compartments2%

Defective Material/Parts2%

Common maleficent questions

Is maleficent profitable to sell on Amazon United States?: The niche generates $135K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).
How competitive is the maleficent niche?: 14 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in maleficent?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
When does demand for maleficent peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the maleficent niche?: Listings span $8.73–$110.57; the average listing price is $46.36 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

Maleficent

Is maleficent profitable on Amazon?

maleficent market size & sales

Competition: brands, sellers & click share

maleficent demand & seasonality

Top maleficent search terms shoppers use

Top maleficent products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about maleficent

What buyers love

What buyers complain about

Top return reasons

Common maleficent questions

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