Maleficent

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

471K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

0.6%

Market size, estimated

$135Ka year

Peak month

December3.9× the quietest month

Top search term

maleficent273K searches a year

Listings sell for $46.36 on average, from $8.73 to $110.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $46.36 that is $0 to $5K a year per listing.

Average price

$46.36inside the $15 to $100 sweet spot

Price range

$8.73–$110.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.6%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #67,432 within Backpacks. It carries 284 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

86%

Out of stock, average day

13.3%

Average rank

#67,432in Backpacks

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

37

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months