Male Gifts
FailShoppers spend an estimated $41K a year here, so Male Gifts is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $41K/yr173K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 38 sellers
Flapen Score
Male Gifts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Male Gifts is stronger. Inside it, weaker.
Market
The Male Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Male Gifts 173K times last year and spent an estimated $41K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $41Ka year
- Peak month
- December14.5× the quietest month
- Top search term
- male gifts94K searches a year
02 · Price
A sale here is worth $23.18.
Listings sell for $23.18 on average, from $10.05 to $62.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.18 that is $0 to $2K a year per listing.
- Average price
- $23.18inside the $15 to $100 sweet spot
- Price range
- $10.05–$62.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #153 within Wallets, Card Cases & Money Organizers. It carries 13,271 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #153in Wallets, Card Cases & Money Organizers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 13,271per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Male Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men
- Price
- $10.80
- Rating
- 4.5/5
- Reviews
- 2,324
- Age
- 10mo ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

NY Threads Mens Robe with Hood Luxury Plush Fleece Hooded Mens Bathrobe Spa Bath Robe for Men Large/X-Large Grey
- Price
- $24.31
- Rating
- 4.7/5
- Reviews
- 40,788
- Age
- 8y ago

Carhartt Mens Canvas Cap Carhartt Brown One Size
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 11,200
- Age
- 13y ago

Carhartt Mens Iconic K87 Pocket T-Shirt Navy Large
- Price
- $18.44
- Rating
- 4.6/5
- Reviews
- 21,785
- Age
- 20y ago
Trending
estimated 90-day click momentum
Carhartt Mens Iconic K87 Pocket T-Shirt Navy Large
- Price
- $18.44
- Rating
- 4.6/5
- Reviews
- 21,785
- Age
- 20y ago

ZENOTTIC Polarized Sunglasses for Men Lightweight TR90 Frame UV400 Protection Square Sun Glasses
- Price
- $32.25
- Rating
- 4.4/5
- Reviews
- 21,200
- Age
- 8y ago

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men
- Price
- $10.80
- Rating
- 4.5/5
- Reviews
- 2,324
- Age
- 10mo ago

KLAODOT Golf Net with Practice Mat Golf Hitting Aid Nets 10x7FT for Backyard Driving Chipping Training Swing with Target Mat Balls for Outdoor IndoorGifts for Men Dad Him and Golfer
- Price
- $62.62
- Rating
- 4.1/5
- Reviews
- 1,395
- Age
- 1y ago

LUENX Aviator Sunglasses for Men Square Polarized Polygon Lens - UV 400 Protection with Accessories Driving Outdoor 61MM Black Lens
- Price
- $14.30
- Rating
- 4.5/5
- Reviews
- 7,918
- Age
- 5y ago
Newest
by launch date
Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men
- Price
- $10.80
- Rating
- 4.5/5
- Reviews
- 2,324
- Age
- 10mo ago

KLAODOT Golf Net with Practice Mat Golf Hitting Aid Nets 10x7FT for Backyard Driving Chipping Training Swing with Target Mat Balls for Outdoor IndoorGifts for Men Dad Him and Golfer
- Price
- $62.62
- Rating
- 4.1/5
- Reviews
- 1,395
- Age
- 1y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

Valporia Mens Hats Baseball Cap Gifts for Men Husband Dad Birthday
- Price
- $16.87
- Rating
- 4.7/5
- Reviews
- 1,392
- Age
- 2y ago

Viking Revolution 4 Pack Mens Solid Colognes 0.5 Oz - Men Solid Perfume with Cedar Wood Clary Sage Vetiver Sandalwood Cologne for Mens - Travel Cologne Wax Gifts for Men
- Price
- $10.05
- Rating
- 4.2/5
- Reviews
- 10,724
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
38
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
7%
- ZALVEX56%
- Carhartt14%
- NY Threads9%
- LUENX6%
- KLAODOT4%
- RUNBOX4%
- Open — no brand owns it (3 brands, 7%)
Demand
Male Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.5×
Search terms
Top Male Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- male gifts94K/yr
- male gift31K/yr
- male gift ideas35K/yr
- fun gifts for him13K/yr
Reviews and returns
What reviews say buyers love and hate about Male Gifts
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Male Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









