Mal Wig

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-35.5%

Conversion, latest week

6.0%

Market size, estimated

$114Ka year

Peak month

October22.6× the quietest month

Top search term

purple wig for kids40K searches a year

Listings sell for $18.48 on average, from $6.42 to $36.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.48 that is $2K to $5K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$6.42–$36.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

10.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,008 within Wigs. It carries 1,665 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#1,008in Wigs

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

1,665per listing

Listings tracked

37

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

7Amazon's first-year sales bar

Average brand age

26 months