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Make America Healthy Again

Fail

Shoppers spend an estimated $3K a year here, so Make America Healthy Again is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$3K/yr20K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
47%top-5 click share · 17 brands · 22 sellers

Flapen Score

Make America Healthy Again against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Make America Healthy Again is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Make America Healthy Again market on Amazon at a glance

Shoppers on Amazon United States searched for Make America Healthy Again 20K times last year and spent an estimated $3K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
0.7%
Market size, estimated
$3Ka year
Peak month
December10.0× the quietest month
Top search term
make america healthy again12K searches a year

02 · Price

A sale here is worth $19.31.

Listings sell for $19.31 on average, from $7.80 to $47.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.31 that is $0 to $2K a year per listing.

Average price
$19.31inside the $15 to $100 sweet spot
Price range
$7.80–$47.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #40,743 within Baseball Caps. It carries 153 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
57%
Out of stock, average day
17.1%
Average rank
#40,743in Baseball Caps
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
153per listing
Listings tracked
23

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Make America Healthy Again products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

22

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

47%

Top 20: 99%

Open market

37%

  • Brand 117%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Make America Healthy Again search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Make America Healthy Again search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • make america healthy again12K/yr
  • make america healthy again hat7K/yr
  • make america again hat570/yr
  • make america healthy again hat women220/yr
  • make american healthy again hat247/yr

Reviews and returns

What reviews say buyers love and hate about Make America Healthy Again

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
3.6%of orders come back
“It wont fit a normal human head”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Make America Healthy Again questions

Answered from the same tracked data.