Is maidenform panties profitable to sell on Amazon United States?

The niche generates $45K/yr across 85 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the maidenform panties niche?

42 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in maidenform panties?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.2%.

When does demand for maidenform panties peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the maidenform panties niche?

Listings span $5.90–$31.75; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 7,038 reviews — the moat a new listing must climb.

Maidenform Panties

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$5.90–$31.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.97

avg listing price — sweet spot $15–$100

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Bad7,038.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 502K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is maidenform panties profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maidenform panties is a $45K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

maidenform panties market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 0.7%
Avg BSR: #906
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.4%
Avg brand age: 44 months
Avg seller age: 157 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

29%

Top 20: 55%

Open market

50%

READY TO LOVE13%
FINETOO9%
Avidlove8%
ALL OF SHE8%
Take Talk7%
coskefy5%

maidenform panties demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top maidenform panties search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sexy plus size panties55K/yr +102.8%0.1% conv.
maidenform panties64K/yr -3.3%0.1% conv.
lingerie panties63K/yr -6.8%0.3% conv.
white panties55K/yr +11.8%0.6% conv.
white panties for women32K/yr +26.6%0.6% conv.
silk underwear36K/yr -4.1%0.1% conv.
sexy lace panties27K/yr -4.7%0.3% conv.
plus size sexy underwear17K/yr +6.8%0.1% conv.
lace cheeky panties17K/yr -2.0%0.3% conv.
lacy underwear13K/yr -3.7%0.5% conv.

All search terms

Top maidenform panties products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

READY TO LOVE Sexy Womens Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack

READY TO LOVE$11.314.4★3,794 rev

Take Talk Sexy Lace Underwear Panties Lingerie Gift for Women Wife 5 Pack Cute Cheeky Boy shorts Plus Size Underwear Women PACK Outfit

Take Talk$10.954.5★347 rev

Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Cheeky Underwear for Ladies 6 Pack (6A Medium)

Sth Big$9.324.3★3,415 rev

Knowyou Cotton Underwear for Women Cheeky Bikini Womens Underwear Pack Sexy Lace Wasit Hipster Brief Panties for Ladies-M

Knowyou$9.114.3★3,753 rev

ALL OF SHE Lace Boyshort Sexy Underwear Womens Panties Cheeky Plus Size Lingerie Stretch Cotton Waistband S-3XL 5 Pack

ALL OF SHE$9.074.3★1,969 rev

Newest

by launch date

READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties

READY TO LOVE$11.73385 rev

8mo ago

Take Talk Sexy Lace Underwear Panties Lingerie Gift for Women Wife 5 Pack Cute Cheeky Boy shorts Plus Size Underwear Women PACK Outfit

Take Talk$10.95347 rev

9mo ago

ALL OF ME Women Cotton Underwear Sexy Criss Cross Lace Trim Low Rise Cheeky Bikini Panties 6 Pack S-3XL

ALL OF ME$9.76490 rev

9mo ago

ROSYCORAL Sexy Underwear for Women Lace Cheeky Soft Hipster Low Rise Breathable Undies Cotton Bikini Panties 6 Pack (M)

ROSYCORAL$9.59555 rev

1y ago

ALL OF SHE Sexy Underwear Panties for Women Cheeky V Waist Lace Boyshorts Lingerie Birthday Valentine gift for ladies Wife Mom

ALL OF SHE$11.17976 rev

1y ago

What reviews say buyers love and hate about maidenform panties

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“Comfortable to wear”

Size-Overall20%

“Fit is accurate”

Quality-Overall8%

“They are well made beautiful”

Soft Feel8%

“They are smooth”

Material Quality4%

“Good material”

Value For Money4%

“Reasonable price”

Color3%

“Colors are beautiful”

Breathability2%

“Comfortable and breathable”

Stretchability/Expandability/Elasticity2%

“stretchy and soft”

Shape/Style2%

“Love the style”

What buyers complain about

Size-Overall28%

“Item runs very small”

Comfort-Overall8%

“the seam is so uncomfortable”

Quality-Overall7%

“Cheaply made”

Material Quality4%

“CHEAP MATERIAL”

Stretchability/Expandability/Elasticity4%

“Stretches too much”

Stitch/Finish/Polish3%

“The seams are unraveling”

Thickness3%

“just a bit thinner than expected”

Durability2%

“Fall apart while wearing them”

Shrinkage Resistance2%

“Shrinks a little when washed”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall50%

Waist Fit12%

Material Quality10%

Advertised Vs Actual Product4%

Comfort-Overall2%

Thin2%