Maidenform Panties

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

502K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

0.7%

Market size, estimated

$45Ka year

Peak month

July1.3× the quietest month

Top search term

sexy plus size panties55K searches a year

Listings sell for $12.97 on average, from $5.90 to $31.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.97 that is $0 to $1K a year per listing.

Average price

$12.97under the $15 to $100 sweet spot

Price range

$5.90–$31.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #906 within Lingerie. It carries 7,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#906in Lingerie

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

7,038per listing

Listings tracked

85

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months