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Maga Hat

Fail

Shoppers spend an estimated $7K a year here, so Maga Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$7K/yr14K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
43%top-5 click share · 26 brands · 28 sellers

Flapen Score

Maga Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maga Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maga Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Maga Hat 14K times last year and spent an estimated $7K. The top 5 brands take 53% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
2.4%
Market size, estimated
$7Ka year
Peak month
July434.0× the quietest month
Top search term
make american great again hats4K searches a year

02 · Price

A sale here is worth $21.45.

Listings sell for $21.45 on average, from $7.80 to $50.83. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.45 that is $0 to $2K a year per listing.

Average price
$21.45inside the $15 to $100 sweet spot
Price range
$7.80–$50.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #14,056 within Baseball Caps. It carries 225 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
68%
Out of stock, average day
9.1%
Average rank
#14,056in Baseball Caps
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
225per listing
Listings tracked
34

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Maga Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

28

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

43%

Top 20: 82%

Open market

43%

  • Brand 125%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Maga Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 434.0×

Search terms

Top Maga Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • make american great again hats4K/yr
  • kids maga hat3K/yr
  • red maga hats2K/yr
  • make america great2K/yr
  • fitted maga hat2K/yr
  • fitted maga hats965/yr
  • maga hat flexfit491/yr
  • make america great again hat snapback287/yr

Reviews and returns

What reviews say buyers love and hate about Maga Hat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
3.6%of orders come back
“It wont fit a normal human head”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Maga Hat questions

Answered from the same tracked data.