Is madmia profitable to sell on Amazon United States?

The niche generates $110K/yr across 23 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (40/100).

How competitive is the madmia niche?

12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in madmia?

Top complaints mined from reviews: Durability, Size-Overall, Design-Overall. The return rate is 2.3%.

When does demand for madmia peak?

Demand peaks in Nov–Dec; the busiest month runs 11.1× the quietest.

What does it cost to enter the madmia niche?

Listings span $8.27–$30.21; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.

Madmia

Skip it

Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great289.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.98

avg listing price — sweet spot $15–$100

Price range

Good$8.27–$30.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 418K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is madmia profitable on Amazon?

According to Flapen's Amazon United States niche tracking, madmia is a $110K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

madmia market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 1.4%
Avg BSR: #101,484
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 12.8%
Avg brand age: 40 months
Avg seller age: 176 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

MADMIA66%
MITUN SEMI9%
ANTSANG7%
DSORVICD4%
Eocom4%
Baynoyia2%
Open — no brand owns it (6 brands, 8%)

madmia demand & seasonality

Weekly Amazon search volume, last 84 weeks — -44.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Open Trend

Top madmia search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

madmia socks for girls148K/yr -59.9%0.8% conv.
madmia socks101K/yr -20.0%0.4% conv.
madmia42K/yr -29.3%0.2% conv.
madmia socks for women14K/yr +132.8%0.1% conv.
mad mia socks26K/yr +10.3%0.5% conv.
mad mia socks for girls46K/yr -62.0%0.6% conv.
mad mia5K/yr -27.9%0.2% conv.
madmia socks for toddler girls15K/yr -90.7%1.2% conv.
madmia sock4K/yr -62.5%1.2% conv.
madmia kids socks7K/yr -48.7%1.7% conv.

All search terms

Top madmia products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MADMIA Fairy Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most

MADMIA$27.343.4★4 rev

MADMIA Ballerina Bunny Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most

MADMIA$25.724.6★11 rev

MADMIA Slime Socks Cool Knee-High Socks with Messy Slime Pattern

MADMIA$17.964.6★25 rev

MADMIA Cinnamoroll Knee-High Socks Colorful Dress-Up Socks for Toddlers Ages 35 Fun Crazy Sock Day Gift

MADMIA$27.753.5★3 rev

MITUN SEMI Crazy Socks for Kids Girls 3D Silly Wacky Fun Socks Knee High

MITUN SEMI$18.644.6★847 rev

Newest

by launch date

Crazy Socks for Kids Mismatched Silly Knee High Socks - Funny Cute Animal Socks for Girls Crazy Sock Day Easter Gifts(multi color 01)

PZAHYAW$13.5614 rev

4mo ago

Moyel Crazy Socks for Kids Girls Animal Knee High Silly Funny Wacky Novelty Rabbit Cute Fun Gifts Easter Bunny Sock 5-12 Years

Moyel$11.4753 rev

5mo ago

ANTSANG 3D Cute Knee High Socks for Girls Kids 2 Pairs Funny Crazy Long Boot Tall Cotton Socks Mismatched Novelty Stocking(Mermaid 3-12 Years)

ANTSANG$18.0224 rev

5mo ago

COZYMATE Crazy Socks for Kids - Funny Silly Knee High Animal Socks for 3-12 Years Boys Girls Crazy Sock Day Xmas Gifts (US Age 3 Years 12 Years Rabbit)

COZYMATE$14.86105 rev

8mo ago

MADMIA Mermaid Tails Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most

MADMIA$27.516 rev

9mo ago

What reviews say buyers love and hate about madmia

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose21%

“Good gift”

Quality-Overall19%

“They are good quality not too thin”

Size-Overall16%

“Fits well”

Comfort-Overall7%

“very comfortable”

Color5%

“The colors were beautiful”

Advertised Vs Actual Product5%

“Beautiful and just as described”

Value For Money5%

“Definitely worth the price”

Soft Feel3%

“The ears are very soft”

Design-Overall3%

“Nice color and design”

Warmth2%

“not too hot”

What buyers complain about

Durability16%

“one of the ears fell off during the first wear”

Size-Overall16%

“small and very tight”

Design-Overall10%

“Poor design”

Quality-Overall9%

“Cheap”

Advertised Vs Actual Product5%

“Too small description is wrong”

Shrinkage Resistance4%

“It shrinks,”

Product Condition3%

“Cant believe I was sent a used product”

Color3%

“none of the pink stripes which is a little disappointing”

Material Quality3%

“A different fake fur fabric would be better”

Stretchability/Expandability/Elasticity2%

“I dont think, either, that they compensated for the image stretch”

Top return reasons

Size-Overall39%

Length18%

Feet Fit14%

Quality-Overall5%

Advertised Vs Actual Product4%

Thigh Fit3%

Value For Money2%

Gap/Hole2%

Material Quality2%

Product Condition2%

Common madmia questions

Is madmia profitable to sell on Amazon United States?: The niche generates $110K/yr across 23 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (40/100).
How competitive is the madmia niche?: 12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in madmia?: Top complaints mined from reviews: Durability, Size-Overall, Design-Overall. The return rate is 2.3%.
When does demand for madmia peak?: Demand peaks in Nov–Dec; the busiest month runs 11.1× the quietest.
What does it cost to enter the madmia niche?: Listings span $8.27–$30.21; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.