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Madmia

Fail

Demand is soft, at -44.3% this quarter, so Madmia is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$110K/yr418K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 15 sellers

Flapen Score

Madmia against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Madmia is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madmia market on Amazon at a glance

Shoppers on Amazon United States searched for Madmia 418K times last year and spent an estimated $110K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
1.4%
Market size, estimated
$110Ka year
Peak month
November11.1× the quietest month
Top search term
madmia socks for girls148K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $8.27 to $30.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.98 that is $0 to $2K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$8.27–$30.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #101,484 within Socks & Tights. It carries 290 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#101,484in Socks & Tights
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
23

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Madmia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

8%

  • Brand 166%
  • Brand 29%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Madmia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Madmia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madmia socks for girls148K/yr
  • madmia socks101K/yr
  • madmia42K/yr
  • madmia socks for women14K/yr
  • mad mia socks26K/yr
  • mad mia socks for girls46K/yr
  • mad mia5K/yr
  • madmia socks for toddler girls15K/yr
  • madmia sock4K/yr
  • madmia kids socks7K/yr

Reviews and returns

What reviews say buyers love and hate about Madmia

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gifting Purpose”
16%of negative reviews mention “Durability”
2.3%of orders come back
“one of the ears fell off during the first wear”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Madmia questions

Answered from the same tracked data.