Madewell Tote
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible93.61avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$144.89avg listing price — sweet spot $15–$100
Price range
Okay$16.99–$226.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 42K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Is madewell tote profitable on Amazon?
According to Flapen's Amazon United States niche tracking, madewell tote is a $50K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
madewell tote market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $14K–$36K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #4,104
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 16.5%
- Avg brand age
- 34 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 72%
Open market
0%
- Madewell97%
- Amazon Essentials1%
- HOXIS1%
- Portland Leather Goods1%
- Open — no brand owns it (0%)
madewell tote demand & seasonality
Weekly Amazon search volume, last 103 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top madewell tote search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- madewell tote20K/yr
- madewell tote bag11K/yr
- madewell crossbody5K/yr
- madewell transport tote4K/yr
- madewell tote bags for women3K/yr
Top madewell tote products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Madewell Womens Lexington Tote Oil Pascal Hot Coffee One Size
Madewell$218.430.0★0 rev
Madewell Womens The Handwoven Leather Tote Coffee Bean One Size
Madewell$193.794.4★66 rev
Madewell Womens Transport Early Weekender Woven Tote Vintage Muslin Off White One Size
Madewell$197.014.4★66 rev
Madewell Womens The Handwoven Leather Tote Burnt Sienna One Size
Madewell$196.954.4★66 rev
Madewell Womens The Lexington Tote in Suede Juniper Berry One Size One Size
Madewell$171.220.0★0 rev
Newest
by launch date
Madewell Womens The Handwoven Shoulder Bag Pale Pineapple One Size
Madewell$138.211 rev
Madewell Womens SM CANING TOTE Toasted Coconut One Size
Madewell$166.850 rev
Madewell Womens The Handwoven Leather Tote Scarlett One Size
Madewell$197.0566 rev
Madewell Womens The Handwoven Leather Tote Burnt Sienna One Size
Madewell$196.9566 rev
Madewell Womens Lexington Tote Oil Pascal Hot Coffee One Size
Madewell$218.430 rev
Trending
90-day click momentumMadewell Womens SM CANING TOTE Toasted Coconut One Size
Madewell$166.850.0★
Madewell Womens Transport Early Weekender Woven Tote Nighttime Blue One Size
Madewell$197.204.4★
Madewell Womens The Lexington Small Tote In Suede Walnut Shell One Size
Madewell$120.570.0★
Madewell Womens The Handwoven Shoulder Bag Pale Pineapple One Size
Madewell$138.213.0★
Madewell Womens The Handwoven Leather Tote Scarlett One Size
Madewell$197.054.4★
What reviews say buyers love and hate about madewell tote
What buyers praise and complain about, mined from review topics.What buyers love
“It's very well made”
“Big enough bag to fit all my necessities”
“Great leather”
“this bag is EXTREMELY soft”
“Good value”
“Beautiful Color”
“Exactly what I hoped for”
“Material is super soft”
“Sturdy”
“not bulky and has a deep outside pocket, making it convenient to keep my phone and lip balm in, anything I like to have quick access too”
What buyers complain about
“The strap was defective”
“So big”
“quality is horrible”
“this bag smells”
“I have no desire to carry it”
“It's bulky so I carry it a lot less often that I would have expected”
“A bummer considering the price I paid for it”
“Not comfortable”
“its a very subtle pale yellow”
“Is really slim”
Top return reasons
Common madewell tote questions
- Is madewell tote profitable to sell on Amazon United States?
- The niche generates $50K/yr across 56 tracked products. 16 of 34 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the madewell tote niche?
- 4 brands and 18 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in madewell tote?
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 9.1% — above our launch gate.
- When does demand for madewell tote peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the madewell tote niche?
- Listings span $16.99–$226.86; the average listing price is $144.89 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.