Madewell Tote

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

0.8%

Market size, estimated

$50Ka year

Peak month

October1.5× the quietest month

Top search term

madewell tote20K searches a year

Listings sell for $144.89 on average, from $16.99 to $226.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $144.89 that is $0 to $14K a year per listing.

Average price

$144.89above the $15 to $100 sweet spot

Price range

$16.99–$226.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$14K

Returns

9.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #4,104 within Shoulder Bags. It carries 94 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

16.5%

Average rank

#4,104in Shoulder Bags

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

94per listing

Listings tracked

56

34 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

16Amazon's first-year sales bar

Average brand age

34 months