Madewell Jeans
Skip itHigh returns (31.4%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great302.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$116.12avg listing price — sweet spot $15–$100
Price range
Good$19.80–$157.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 282K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad31.4%return rate — above 5% kills the launch gate
Is madewell jeans profitable on Amazon?
According to Flapen's Amazon United States niche tracking, madewell jeans is a $62K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
madewell jeans market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #4,230
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 27.3%
- Avg brand age
- 35 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
8 flat
Sellers
19
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
23%
Top 20: 51%
Open market
1%
- Madewell91%
- Levi's3%
- Sidefeel2%
- UPNET1%
- Astylish1%
- JOE'S JEANS1%
- Open — no brand owns it (2 brands, 1%)
madewell jeans demand & seasonality
Weekly Amazon search volume, last 84 weeks — -30.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top madewell jeans search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- madewell jeans for women98K/yr
- madewell jeans150K/yr
- madewell pants12K/yr
- madewell perfect vintage jeans6K/yr
- womens madewell jeans7K/yr
- madewell jeans women5K/yr
- madewell womens jeans5K/yr
Top madewell jeans products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Madewell Womens The Longline Straight Jean Picket Wash 27
Madewell$138.713.6★4 rev
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim in Raebrook Wash Raebrook Wash 29
Madewell$137.290.0★0 rev
Madewell Womens The Perfect Vintage Wide Leg Jeans in Airy Denim Northridge Wash 26
Madewell$125.434.5★2 rev
Madewell Womens The Petite Longline Straight Jean in Pickett Pickett Wash 28
Madewell$141.065.0★1 rev
Madewell Womens Low Slung Baggy Crop in Foster Wash Foster Wash 27 27
Madewell$141.865.0★1 rev
Newest
by launch date
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim Pickett Wash 30
Madewell$153.113 rev
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim Pickett Wash 26
Madewell$149.133 rev
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim Pickett Wash 27
Madewell$151.053 rev
Madewell Womens The Low-Rise Loose Jean in Midvale Wash Midvale Wash 29
Madewell$141.522 rev
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim in Raebrook Wash Raebrook Wash 29
Madewell$137.290 rev
Trending
90-day click momentum
Madewell The Perfect Vintage Wide-Leg Jean in Black Rinse Wash Black Rinse Wash 30
Madewell$93.994.1★
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim in Raebrook Wash Raebrook Wash 29
Madewell$137.290.0★
Madewell Womens Low Slung Baggy Crop in Foster Wash Foster Wash 27 27
Madewell$141.865.0★
Madewell Womens The Longline Straight Jean Picket Wash 27
Madewell$138.713.6★
Madewell Womens The Ultimate Wide-Leg Jean in Airy Denim Pickett Wash 26
Madewell$149.133.0★
What reviews say buyers love and hate about madewell jeans
What buyers praise and complain about, mined from review topics.What buyers love
“they are true to fit”
“So comfortable”
“with the stretch were a perfect fit”
“Very flattering”
“These jeans are so soft and comfortable”
“Color was great”
“Soft material, very roomy”
“They seem to be well made”
“can fit my waist well”
“These pants are a great fit around the legs and booty,”
What buyers complain about
“Runs large”
“Chemical smell even after washing”
“Inconsistent length”
“Poor quality”
“What I dont really like is the front top material is thick”
“not wearable with the zipper issue”
“Very heavy material”
“like it almost creates more tummy than I have instead of flattening it out”
“One bottom hem of jeans ripped half way around on day 32 of having the jeans”
“stiff as a board”
Top return reasons
Common madewell jeans questions
- Is madewell jeans profitable to sell on Amazon United States?
- The niche generates $62K/yr across 84 tracked products. 0 of 54 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the madewell jeans niche?
- 8 brands and 19 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in madewell jeans?
- Top complaints mined from reviews: Size-Overall, Smell, Length. The return rate is 31.4% — above our launch gate.
- When does demand for madewell jeans peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the madewell jeans niche?
- Listings span $19.80–$157.07; the average listing price is $116.12 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.