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Madewell Jeans

Fail

An estimated 31.4% of orders come back, so Madewell Jeans is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$62K/yr282K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
23%top-5 click share · 8 brands · 19 sellers

Flapen Score

Madewell Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Madewell Jeans is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madewell Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Madewell Jeans 282K times last year and spent an estimated $62K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
0.2%
Market size, estimated
$62Ka year
Peak month
November2.6× the quietest month
Top search term
madewell jeans for women98K searches a year

02 · Price

A sale here is worth $116.12.

Listings sell for $116.12 on average, from $19.80 to $157.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $116.12 that is $0 to $12K a year per listing.

Average price
$116.12above the $15 to $100 sweet spot
Price range
$19.80–$157.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
31.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #4,230 within Jeans. It carries 302 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
27.3%
Average rank
#4,230in Jeans
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
84

04 · Newcomers

0 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Madewell Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

23%

Top 20: 51%

Open market

1%

  • Brand 191%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Madewell Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Madewell Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madewell jeans for women98K/yr
  • madewell jeans150K/yr
  • madewell pants12K/yr
  • madewell perfect vintage jeans6K/yr
  • womens madewell jeans7K/yr
  • madewell jeans women5K/yr
  • madewell womens jeans5K/yr

Reviews and returns

What reviews say buyers love and hate about Madewell Jeans

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
31.4%of orders come back
“Runs large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Madewell Jeans questions

Answered from the same tracked data.