Madewell Flats
Skip itHigh returns (12.7%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great215.85avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.29avg listing price — sweet spot $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Price range
Okay$16.45–$198.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 178K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.7%return rate — above 5% kills the launch gate
Is madewell flats profitable on Amazon?
According to Flapen's Amazon United States niche tracking, madewell flats is a $23K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
madewell flats market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $24K–$47K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #12,910
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 28.8%
- Avg brand age
- 35 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
41
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
14%
Top 20: 36%
Open market
2%
- Madewell92%
- CUSHIONAIRE2%
- Yellhum1%
- Project Cloud1%
- Amazon Essentials1%
- Cole Haan1%
- Open — no brand owns it (7 brands, 2%)
madewell flats demand & seasonality
Weekly Amazon search volume, last 37 weeks — +17.0% search growth over the last 90 days.Top madewell flats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- madewell sandals24K/yr
- madewell flats47K/yr
- madewell sandals women12K/yr
- madewell shoes women21K/yr
- madewell ballet flats12K/yr
- madewell greta ballet flat15K/yr
- madewell flats for women10K/yr
- madewell greta5K/yr
- madewell mary jane flats6K/yr
- madewell boots16K/yr
Top madewell flats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Madewell Womens The Iggy Leather Sandals True Black 7.5 Medium US
Madewell$85.400.0★0 rev
Madewell Womens Ashton Loop Slide Sandals Coffee Bean 6 Medium US
Madewell$106.723.5★3 rev
Madewell Womens Cera Sandals Espresso Bean 8.5 Medium US
Madewell$76.110.0★0 rev
Madewell Womens The Maycie Asymmetric T-Strap Sandals True Black 8 Medium US
Madewell$102.063.9★11 rev
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US
Madewell$80.150.0★0 rev
Newest
by launch date
Madewell Womens Cambria Molded Footbed Sandals Field Khaki 10 Medium US
Madewell$115.900 rev
Madewell Womens Cambria Molded Footbed Sandals Field Khaki 5.5 Medium US
Madewell$108.000 rev
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US
Madewell$80.150 rev
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US
Madewell$99.020 rev
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US
Madewell$89.340 rev
Trending
90-day click momentumMadewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US
Madewell$89.340.0★
Madewell Womens Ivanna Sandals Safari Khaki 8 Medium US
Madewell$79.063.7★
Madewell Womens The Asymmetric Strap Sandals Toasted Coconut 6.5 Medium US
Madewell$92.080.0★
Madewell Womens The Iggy Leather Sandals True Black 7 Medium US
Madewell$84.560.0★
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US
Madewell$99.020.0★
What reviews say buyers love and hate about madewell flats
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and comfortable”
“Fits well”
“Color is nice”
“Great quality and very comfortable for all-day wear”
“Very chic”
“Good quality material”
“Cute for price”
“easy to walk in”
“Like them a lot wide width look good with anything”
“Love the deep brown-red color and embossed leather”
What buyers complain about
“Horrible fit”
“didn't keep”
“Very disappointed in quality of shoe”
“does not feel comfortable”
“But they are stiff”
“Flimsy”
“Disappointed and dirty”
“Soooooo sad these hurt my feet”
“Too narrow in the toe”
“Does not feel or wear like leather”
Top return reasons
Common madewell flats questions
- Is madewell flats profitable to sell on Amazon United States?
- The niche generates $23K/yr across 185 tracked products. 7 of 120 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the madewell flats niche?
- 13 brands and 41 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in madewell flats?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 12.7% — above our launch gate.
- What does it cost to enter the madewell flats niche?
- Listings span $16.45–$198.57; the average listing price is $94.29 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.