Madewell Flats
FailAn estimated 12.7% of orders come back, so Madewell Flats is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $23K/yr178K searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 14%top-5 click share · 13 brands · 41 sellers
Flapen Score
Madewell Flats against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Madewell Flats is stronger. Inside it, weaker.
Market
The Madewell Flats market on Amazon at a glance
Shoppers on Amazon United States searched for Madewell Flats 178K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $23Ka year
- Top search term
- madewell sandals24K searches a year
02 · Price
A sale here is worth $94.29.
Listings sell for $94.29 on average, from $16.45 to $198.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $94.29 that is $0 to $9K a year per listing.
- Average price
- $94.29inside the $15 to $100 sweet spot
- Price range
- $16.45–$198.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 12.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #12,910 within Flats. It carries 216 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 28.8%
- Average rank
- #12,910in Flats
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 216per listing
- Listings tracked
- 185
04 · Newcomers
7 of last year's 120 launches cleared the first-year sales bar.
120 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 120
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Madewell Flats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Madewell Womens The Iggy Leather Sandals True Black 7.5 Medium US
- Price
- $85.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Madewell Womens Ashton Loop Slide Sandals Coffee Bean 6 Medium US
- Price
- $106.72
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Madewell Womens Cera Sandals Espresso Bean 8.5 Medium US
- Price
- $76.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Madewell Womens The Maycie Asymmetric T-Strap Sandals True Black 8 Medium US
- Price
- $102.06
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 1y ago

Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US
- Price
- $80.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US
- Price
- $89.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Madewell Womens Ivanna Sandals Safari Khaki 8 Medium US
- Price
- $79.06
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 7mo ago

Madewell Womens The Asymmetric Strap Sandals Toasted Coconut 6.5 Medium US
- Price
- $92.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Madewell Womens The Iggy Leather Sandals True Black 7 Medium US
- Price
- $84.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US
- Price
- $99.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
Madewell Womens Cambria Molded Footbed Sandals Field Khaki 10 Medium US
- Price
- $115.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Madewell Womens Cambria Molded Footbed Sandals Field Khaki 5.5 Medium US
- Price
- $108.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US
- Price
- $80.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US
- Price
- $99.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US
- Price
- $89.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
41
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
14%
Top 20: 36%
Open market
2%
- Madewell92%
- CUSHIONAIRE2%
- Yellhum1%
- Project Cloud1%
- Amazon Essentials1%
- Cole Haan1%
- Open — no brand owns it (7 brands, 2%)
Demand
Madewell Flats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0× · 9 of 12 months tracked
Search terms
Top Madewell Flats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- madewell sandals24K/yr
- madewell flats47K/yr
- madewell sandals women12K/yr
- madewell shoes women21K/yr
- madewell ballet flats12K/yr
- madewell greta ballet flat15K/yr
- madewell flats for women10K/yr
- madewell greta5K/yr
- madewell mary jane flats6K/yr
- madewell boots16K/yr
Reviews and returns
What reviews say buyers love and hate about Madewell Flats
We read the reviews and the return reasons for every product selling here.
“Horrible fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Madewell Flats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









