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Madewell Flats

Fail

An estimated 12.7% of orders come back, so Madewell Flats is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$23K/yr178K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
14%top-5 click share · 13 brands · 41 sellers

Flapen Score

Madewell Flats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Madewell Flats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madewell Flats market on Amazon at a glance

Shoppers on Amazon United States searched for Madewell Flats 178K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
0.1%
Market size, estimated
$23Ka year
Top search term
madewell sandals24K searches a year

02 · Price

A sale here is worth $94.29.

Listings sell for $94.29 on average, from $16.45 to $198.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $94.29 that is $0 to $9K a year per listing.

Average price
$94.29inside the $15 to $100 sweet spot
Price range
$16.45–$198.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
12.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #12,910 within Flats. It carries 216 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#12,910in Flats
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
216per listing
Listings tracked
185

04 · Newcomers

7 of last year's 120 launches cleared the first-year sales bar.

120 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
120
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Madewell Flats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

14%

Top 20: 36%

Open market

2%

  • Brand 192%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 2%)

Demand

Madewell Flats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Madewell Flats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madewell sandals24K/yr
  • madewell flats47K/yr
  • madewell sandals women12K/yr
  • madewell shoes women21K/yr
  • madewell ballet flats12K/yr
  • madewell greta ballet flat15K/yr
  • madewell flats for women10K/yr
  • madewell greta5K/yr
  • madewell mary jane flats6K/yr
  • madewell boots16K/yr

Reviews and returns

What reviews say buyers love and hate about Madewell Flats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Size-Overall”
12.7%of orders come back
“Horrible fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Madewell Flats questions

Answered from the same tracked data.