Madewell Dress
MaybeThe average product has only 48 reviews. But an estimated 22.9% of orders come back, so Madewell Dress is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $73K/yr155K searches / yr
- 90-day growth
- +82.3%search demand this quarter
- Competition
- 12%top-5 click share · 15 brands · 25 sellers
Flapen Score
Madewell Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Madewell Dress is stronger. Inside it, weaker.
Market
The Madewell Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Madewell Dress 155K times last year and spent an estimated $73K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +82.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $73Ka year
- Peak month
- July3.6× the quietest month
- Top search term
- madewell dress119K searches a year
02 · Price
A sale here is worth $117.18.
Listings sell for $117.18 on average, from $17.20 to $197.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $117.18 that is $0 to $12K a year per listing.
- Average price
- $117.18above the $15 to $100 sweet spot
- Price range
- $17.20–$197.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 22.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #19,143 within Dresses. It carries 48 reviews at 3.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 99%
- Out of stock, average day
- 35.2%
- Average rank
- #19,143in Dresses
- Average rating
- 3.82 starsAmazon United States average 4.42 stars
- Average reviews
- 48per listing
- Listings tracked
- 155
04 · Newcomers
1 of last year's 121 launches cleared the first-year sales bar.
121 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 121
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Madewell Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
12%
Top 20: 34%
Open market
3%
- Brand 191%
- Brand 22%
- Brand 31%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (9 brands, 3%)
Demand
Madewell Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Search terms
Top Madewell Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- madewell dress119K/yr
- madewell dress for women24K/yr
- madewell dresses12K/yr
Reviews and returns
What reviews say buyers love and hate about Madewell Dress
We read the reviews and the return reasons for every product selling here.
“SIZE DOWN”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Madewell Dress questions
Answered from the same tracked data.