Madewell Dress
Worth a lookShows a thin review moat (48 avg reviews), but high returns (22.9%) keeps it on the watch list.
Review moat
Incredible48.21avg incumbent reviews — the moat a new listing must climb
Competition
Incredible12%top-5 click share — an open shelf
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Great+82.3%90-day search growth — must beat 0% to launch
Avg price
Good$117.18avg listing price — sweet spot $15–$100
Price range
Okay$17.20–$197.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 155K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad22.9%return rate — above 5% kills the launch gate
Is madewell dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, madewell dress is a $73K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
madewell dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $29K–$59K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #19,143
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 88%
- Out of stock
- 35.2%
- Avg brand age
- 28 months
- Avg seller age
- 178 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
12%
Top 20: 34%
Open market
3%
- Madewell91%
- GAP2%
- Billabong1%
- English Factory1%
- DKNY1%
- Z SUPPLY1%
- Open — no brand owns it (9 brands, 3%)
madewell dress demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Top madewell dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- madewell dress119K/yr
- madewell dress for women24K/yr
- madewell dresses12K/yr
Top madewell dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Madewell Womens Aubriella Mini Dress - Cotton Viscose Festival Red SM (Womens 2-4) One Size
Madewell$37.073.6★2 rev
Madewell Womens Smocked Boatneck Midi Dress Faded Ivy S
Madewell$108.440.0★0 rev
Madewell Womens Peony Dress - Midweight Poplin Enamel Red MD (Womens 6-8) One Size
Madewell$147.150.0★0 rev
Madewell Womens The Embroidered Melody Smocked Midi Dress Wild Poppy XS
Madewell$146.620.0★0 rev
Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M
Madewell$147.710.0★0 rev
Newest
by launch date
Madewell Womens x Shopbop Smocked Halter Midi Dress Tiled Bandana Coral Bloom XS
Madewell$187.660 rev
Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M
Madewell$147.710 rev
Madewell Womens Strapless Ruched Midi Dress Classic Indigo Multi Stripe 0
Madewell$197.700 rev
Madewell Womens Amari Ruched Midi Dress Chocolate Plum 4
Madewell$187.800 rev
Madewell Womens Cami Maxi Slip Dress Chocolate Plum 12
Madewell$139.120 rev
Trending
90-day click momentum
Madewell Womens Peony Dress - Cotton Seersucker Black Vintage/Ivory Yarn-dye XS (Womens 00-0) One Size
Madewell$147.750.0★
Madewell Womens Strapless Ruched Midi Dress Classic Indigo Multi Stripe 0
Madewell$197.700.0★
Madewell Womens Relaxed Mini Shirtdress in 100% Linen Sunfaded Blue XL (Womens 14-16) One Size
Madewell$114.980.0★
Madewell Womens Cami Maxi Slip Dress Chocolate Plum 12
Madewell$139.120.0★
Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M
Madewell$147.710.0★
What reviews say buyers love and hate about madewell dress
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“very comfortable”
“so classy”
“This dress is very well made”
“The colors are very pretty”
“While the design is aesthetically pleasing”
“Material: Love the thicker cotton material”
“The dress is very soft”
“Straps are adjustable”
“So versatile”
What buyers complain about
“SIZE DOWN”
“This is a pale pink that doesnt cling to the body”
“However, the fabric is very cheap”
“print was dull”
“Too much breast shows”
“fabric looked old and very wrinkled”
“Listing title misleading”
“not as opaque as I would like”
“Unfortunately I dont feel ordering a dress in a larger size would make a difference in how the straps fit”
“Lacking in quality and runs big”
Top return reasons
Common madewell dress questions
- Is madewell dress profitable to sell on Amazon United States?
- The niche generates $73K/yr across 155 tracked products. 1 of 121 products launched in the last 360 days are still selling. 90-day search growth is +82.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the madewell dress niche?
- 15 brands and 25 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in madewell dress?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 22.9% — above our launch gate.
- When does demand for madewell dress peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the madewell dress niche?
- Listings span $17.20–$197.70; the average listing price is $117.18 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.