Mad Hatter Hat

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

1.8%

Market size, estimated

$196Ka year

Peak month

October15.1× the quietest month

Top search term

mad hatter hat296K searches a year

Listings sell for $28.47 on average, from $9.79 to $86.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.47 that is $3K to $7K a year per listing.

Average price

$28.47inside the $15 to $100 sweet spot

Price range

$9.79–$86.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

7.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #2,353 within Headwear. It carries 600 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

67%

Out of stock, average day

8.7%

Average rank

#2,353in Headwear

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

600per listing

Listings tracked

55

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months