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Mad Hatter Costume Kids

Fail

An estimated 12.6% of orders come back, so Mad Hatter Costume Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$11K/yr53K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
40%top-5 click share · 14 brands · 30 sellers

Flapen Score

Mad Hatter Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mad Hatter Costume Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mad Hatter Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Mad Hatter Costume Kids 53K times last year and spent an estimated $11K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
0.6%
Market size, estimated
$11Ka year
Peak month
October51.5× the quietest month
Top search term
mad hatter costume kids24K searches a year

02 · Price

A sale here is worth $35.02.

Listings sell for $35.02 on average, from $8.75 to $61.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $35.02 that is $0 to $4K a year per listing.

Average price
$35.02inside the $15 to $100 sweet spot
Price range
$8.75–$61.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #6,610 within Boys. It carries 156 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
73%
Out of stock, average day
29.6%
Average rank
#6,610in Boys
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
156per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mad Hatter Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

30

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

21%

  • Brand 129%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Mad Hatter Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 51.5×

Search terms

Top Mad Hatter Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mad hatter costume kids24K/yr
  • mad hatter costume girls12K/yr
  • mad hatter girls costume6K/yr
  • kids mad hatter costume4K/yr
  • girls mad hatter costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Mad Hatter Costume Kids

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
12.6%of orders come back
“Bad sizing”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mad Hatter Costume Kids questions

Answered from the same tracked data.