Mac Duggal Gowns and Evening Dresses

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

0.1%

Market size, estimated

$12Ka year

Peak month

December2.0× the quietest month

Top search term

sequin maxi dress48K searches a year

Listings sell for $63.08 on average, from $8.78 to $408.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $63.08 that is $0 to $6K a year per listing.

Average price

$63.08inside the $15 to $100 sweet spot

Price range

$8.78–$408.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

22.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #5,182 within Dresses. It carries 628 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

92%

Out of stock, average day

7.7%

Average rank

#5,182in Dresses

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

628per listing

Listings tracked

419

180 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

180

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months