M65 Field Jacket

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

373K

Growth, 90 days vs prior 90

-55.5%

Conversion, latest week

0.1%

Market size, estimated

$50Ka year

Peak month

December5.7× the quietest month

Top search term

m65 field jacket men158K searches a year

Listings sell for $103.94 on average, from $32.20 to $208.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $103.94 that is $0 to $10K a year per listing.

Average price

$103.94above the $15 to $100 sweet spot

Price range

$32.20–$208.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

14.7%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #3,074 within Shops. It carries 3,276 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

90%

Out of stock, average day

10.9%

Average rank

#3,074in Shops

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,276per listing

Listings tracked

42

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months