Lydia Deetz Wig

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

1.3%

Market size, estimated

$7Ka year

Peak month

October121.1× the quietest month

Top search term

lydia deetz wig29K searches a year

Listings sell for $16.39 on average, from $11.28 to $21.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.39 that is $0 to $2K a year per listing.

Average price

$16.39inside the $15 to $100 sweet spot

Price range

$11.28–$21.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

14.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #1,724 within Wigs. It carries 1,423 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

27.8%

Average rank

#1,724in Wigs

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,423per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months