Luxury

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-29.4%

Conversion, latest week

0.4%

Market size, estimated

$170Ka year

Peak month

December9.7× the quietest month

Top search term

luxury966K searches a year

Listings sell for $37.02 on average, from $6.57 to $90.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $37.02 that is $0 to $4K a year per listing.

Average price

$37.02inside the $15 to $100 sweet spot

Price range

$6.57–$90.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #208 within Sleep & Lounge. It carries 2,881 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#208in Sleep & Lounge

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,881per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months