Is luna lovegood profitable to sell on Amazon United States?

The niche generates $29K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (33/100).

How competitive is the luna lovegood niche?

14 brands and 86 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in luna lovegood?

Top complaints mined from reviews: Color, Durability, Accuracy-Overall. The return rate is 2.5%.

When does demand for luna lovegood peak?

Demand peaks in Oct–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the luna lovegood niche?

Listings span $10.47–$89.82; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.

Luna Lovegood

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.52

avg listing price — sweet spot $15–$100

Price range

Great$10.47–$89.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,071.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 126K searches

Is luna lovegood profitable on Amazon?

According to Flapen's Amazon United States niche tracking, luna lovegood is a $29K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

luna lovegood market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 0.9%
Avg BSR: #12,531
Page quality: 0%
Prime: 94%
Sponsored: 44%
Out of stock: 0.5%
Avg brand age: 44 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

Funko33%
Harry Potter26%
Hyp13%
Sun-Staches4%
Mattel3%
Ground Up3%
Open — no brand owns it (8 brands, 17%)

luna lovegood demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top luna lovegood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

luna lovegood103K/yr -8.5%0.6% conv.
harry potter luna lovegood9K/yr -8.5%0.7% conv.
luna lovegood doll7K/yr -23.3%1.6% conv.
luna lovegood accessories8K/yr +21.8%0.2% conv.

All search terms

Top luna lovegood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor

Funko$14.924.9★1,935 rev

Harry Potter Luna Lovegood Juniors/Ladies Crew Socks with Spectrespecs Glasses Applique

Harry Potter$14.304.9★520 rev

Hyp Harry Potter Luna Lovegood Juniors/Womens 5 Pack Ankle Socks

Hyp$13.504.9★197 rev

Warner Bros Harry Potter Just As Sane As Luna Girls Solid Crew Tee

Harry Potter$12.884.5★18 rev

Sun-Staches Luna Lovegood Spectrespecs | Official Wizarding World Sunglasses | Harry Potter Costume Accessory | UV400 Lenses | One Size Fits Most

Sun-Staches$13.224.8★2,955 rev

Newest

by launch date

LEGO Harry Potter Luna Lovegoods House Building Toy for Girls & Boys - Pretend Play & Display Book Shelf or Bedroom Decor for Kids Ages 10+ - W/Lunas Hare Patronus - Gift Idea for Birthdays - 76467

LEGO$89.82117 rev

7mo ago

Funko Pop! Harry Potter: Luna Lovegood (in Dress) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Harry Potter Fans - Model Figure for Collectors

Funko$15.00126 rev

11mo ago

Squishmallows Original Harry Potter 10in Luna Lovegood Plush - Ultrasoft Official Jazwares Plush (Medium-Sized)

Squishmallows$15.401,908 rev

11mo ago

ConQuest Journals Harry Potter Quibbler Stationery Gift Set Durable 50-Sheet 6 x 9 Steno Notebook Sticker Sheet Sticky Notes & Luna Lovegood Bookmark Officially Licensed Wizarding World Merch

CON*QUEST$12.2716 rev

1y ago

Popfunk Harry Potter Luna Lovegood Specterspecs Unisex Jogger Sweatpants for Men and Women (Large Charcoal Heather)

Popfunk$30.6655 rev

3y ago

What reviews say buyers love and hate about luna lovegood

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles15%

“Amazing set and must have in your collection”

Fun/Entertainment Experience12%

“Fun for the family”

Design-Overall11%

“It is a cute build”

Assembly/Installation11%

“Very enjoyable to put together”

Value For Money9%

“good value for money”

Color8%

“The colors are vibrant”

Advertised Vs Actual Product6%

“As described”

Soft Feel5%

“Insanely adorable, soft, and a bit bigger than I expected”

Quality-Overall4%

“Great quality and great price”

Comfort-Overall4%

“comfortable”

What buyers complain about

Color33%

“It's amazing it just doesn't fully look like it does in the photos it's more of a lavender color”

Durability33%

“Broke after one wear”

Accuracy-Overall17%

“not completely book accurate”

Top return reasons

Size-Overall48%

Value For Money13%

Length7%

Functionality-Overall5%

Advertised Vs Actual Product4%

Color3%

Defective Material/Parts2%

Gifting Purpose2%

Material Quality2%

Comfort-Overall1%

Common luna lovegood questions

Is luna lovegood profitable to sell on Amazon United States?: The niche generates $29K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (33/100).
How competitive is the luna lovegood niche?: 14 brands and 86 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in luna lovegood?: Top complaints mined from reviews: Color, Durability, Accuracy-Overall. The return rate is 2.5%.
When does demand for luna lovegood peak?: Demand peaks in Oct–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the luna lovegood niche?: Listings span $10.47–$89.82; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.