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Lululemon Wallet

Fail

Buyers convert on only 0.5% of searches, so Lululemon Wallet is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$81K/yr974K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
69%top-5 click share · 13 brands · 39 sellers

Flapen Score

Lululemon Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lululemon Wallet is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lululemon Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Lululemon Wallet 974K times last year and spent an estimated $81K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 974K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
974K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.5%
Market size, estimated
$81Ka year
Peak month
December2.5× the quietest month
Top search term
lululemon keychain778K searches a year

02 · Price

A sale here is worth $16.04.

Listings sell for $16.04 on average, from $7.10 to $40.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.04 that is $4K to $8K a year per listing.

Average price
$16.04inside the $15 to $100 sweet spot
Price range
$7.10–$40.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #793 within Keyrings & Keychains. It carries 1,919 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#793in Keyrings & Keychains
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,919per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lululemon Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Brand 134%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Lululemon Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Lululemon Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lululemon keychain778K/yr
  • lulu lemon keychain42K/yr
  • lululemon key chain43K/yr
  • lulu keychain31K/yr
  • keychain lululemon17K/yr
  • llavero lululemon para mujer9K/yr
  • lululemon keychain pink9K/yr
  • key chain lululemon8K/yr
  • pink lululemon keychain8K/yr
  • lululemon llavero6K/yr

Reviews and returns

What reviews say buyers love and hate about Lululemon Wallet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.7%of orders come back
“The wallet is small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lululemon Wallet questions

Answered from the same tracked data.