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Lululemon Tote Bag

Fail

Buyers convert on only 0.4% of searches, so Lululemon Tote Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$84K/yr404K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
24%top-5 click share · 44 brands · 107 sellers

Flapen Score

Lululemon Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lululemon Tote Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lululemon Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Lululemon Tote Bag 404K times last year and spent an estimated $84K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.4%
Market size, estimated
$84Ka year
Peak month
July29.4× the quietest month
Top search term
lululemon tote bag145K searches a year

02 · Price

A sale here is worth $53.16.

Listings sell for $53.16 on average, from $13.77 to $1187.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $53.16 that is $0 to $5K a year per listing.

Average price
$53.16inside the $15 to $100 sweet spot
Price range
$13.77–$1187.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #943 within Travel Totes. It carries 1,127 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#943in Travel Totes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,127per listing
Listings tracked
90

04 · Newcomers

15 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
15Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lululemon Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

107

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

24%

Top 20: 58%

Open market

36%

  • Brand 131%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Lululemon Tote Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 29.4×

Search terms

Top Lululemon Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lululemon tote bag145K/yr
  • alo bag72K/yr
  • lululemon tote33K/yr
  • alo bags for women23K/yr
  • lululemon city essentials bag11K/yr
  • alo bags7K/yr
  • lululemon bag dupe11K/yr
  • lulu purse11K/yr
  • lululemon reusable bag11K/yr
  • lululemon bag tote13K/yr

FAQ

Common Lululemon Tote Bag questions

Answered from the same tracked data.