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Lululemon Shorts

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.6% of searches, so Lululemon Shorts is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 45
Market size
$301K/yr2.4M searches / yr
90-day growth
+107.8%search demand this quarter
Competition
9%top-5 click share · 70 brands · 201 sellers

Flapen Score

Lululemon Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lululemon Shorts is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lululemon Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Lululemon Shorts 2.4M times last year and spent an estimated $301K. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +107.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+107.8%
Conversion, latest week
0.6%
Market size, estimated
$301Ka year
Peak month
September7.2× the quietest month
Top search term
lululemon shorts557K searches a year

02 · Price

A sale here is worth $21.69.

Listings sell for $21.69 on average, from $7.02 to $40.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $21.69 that is $0 to $2K a year per listing.

Average price
$21.69inside the $15 to $100 sweet spot
Price range
$7.02–$40.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #937 within Active Shorts. It carries 4,578 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#937in Active Shorts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,578per listing
Listings tracked
264

04 · Newcomers

23 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
23Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lululemon Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

70 rising

Sellers

201

Top-5 brand share

46%

Top 20: 79%

Top-5 click share

9%

Top 20: 29%

Open market

54%

  • Brand 114%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Lululemon Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 7.2×

Search terms

Top Lululemon Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lululemon shorts557K/yr
  • under armour shorts women328K/yr
  • shorts with spandex underneath163K/yr
  • womens nike shorts187K/yr
  • nike shorts women158K/yr
  • nike womens shorts105K/yr
  • black athletic shorts117K/yr
  • nike running shorts women114K/yr
  • track shorts for women65K/yr
  • tennis shorts103K/yr

Reviews and returns

What reviews say buyers love and hate about Lululemon Shorts

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Fit too large”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lululemon Shorts questions

Answered from the same tracked data.