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63

Lululemon Shorts

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 94Conversion 7Competition 98Returns 16Price range 76Avg price 92Brand share 89Review moat 25Quality gap 58

Competition

Incredible9%

top-5 click share — an open shelf

Growth

Great+107.8%

90-day search growth — must beat 0% to launch

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$7.02–$40.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$301K

$301K/yr · 2.4M searches

Review moat

Bad4,577.5

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Is lululemon shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lululemon shorts is a $301K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lululemon shorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
13K–15K
avg 0–100/product
Revenue / yr
$271K–$325K
units × avg price
Conversion rate
0.6%
Avg BSR
#937
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
1.0%
Avg brand age
37 months
Avg seller age
125 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

70 rising

Sellers

201

Top-5 brand share

46%

Top 20: 79%

Top-5 click share

9%

Top 20: 29%

Open market

54%

  • Nike14%
  • Under Armour11%
  • CRZ YOGA7%
  • Amazon Essentials6%
  • THE GYM PEOPLE5%
  • Stelle3%

lululemon shorts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +107.8% search growth over the last 90 days.
250K150KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 7.2×

Top lululemon shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • lululemon shorts557K/yr
  • under armour shorts women328K/yr
  • shorts with spandex underneath163K/yr
  • womens nike shorts187K/yr
  • nike shorts women158K/yr
  • nike womens shorts105K/yr
  • black athletic shorts117K/yr
  • nike running shorts women114K/yr
  • track shorts for women65K/yr
  • tennis shorts103K/yr
All search terms

Top lululemon shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$6K3%$9K4%$12K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lululemon shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits as expected”

Comfort-Overall19%

“Fabric is comfortable”

Quality-Overall6%

“Good quality pants”

Soft Feel6%

“Material is soft and comfortable”

Pockets/Compartments5%

“Love the pockets”

Exercise/Sports Suitability5%

“Great exercise shorts”

Value For Money4%

“Great DEAL”

Color4%

“color is accurate”

Material Quality3%

“Lightweight material”

Stretchability/Expandability/Elasticity2%

“Love the elasticity”

What buyers complain about

Size-Overall24%

“Fit too large”

Quality-Overall4%

“Quality Control Issue”

Material Quality4%

“wasnt the material I was expecting”

Pockets/Compartments3%

“The pocket is small”

Waist Fit3%

“The waist area is too tight”

Transparency3%

“See through”

Thickness2%

“very thin material”

Thigh Fit2%

“past mid thigh”

Color2%

“Received the wrong colors”

Comfort-Overall2%

“Its uncomfortable”

Top return reasons

Size-Overall54%
Length10%
Waist Fit10%
Thigh Fit5%
Inseam Fit4%
Material Quality3%
Hip Fit3%
Shape/Style2%
Advertised Vs Actual Product2%
Thin1%

Common lululemon shorts questions

Is lululemon shorts profitable to sell on Amazon United States?
The niche generates $301K/yr across 264 tracked products. 23 of 37 products launched in the last 360 days are still selling. 90-day search growth is +107.8%. Flapen's verdict: Worth a look (63/100).
How competitive is the lululemon shorts niche?
70 brands and 201 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in lululemon shorts?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.5% — above our launch gate.
When does demand for lululemon shorts peak?
Demand peaks in Jun–Jul–Sep; the busiest month runs 7.2× the quietest.
What does it cost to enter the lululemon shorts niche?
Listings span $7.02–$40.56; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.