Is lululemon leggings profitable to sell on Amazon United States?

The niche generates $456K/yr across 48 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -52.1%. Flapen's verdict: Skip it (43/100).

How competitive is the lululemon leggings niche?

28 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in lululemon leggings?

Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.1% — above our launch gate.

When does demand for lululemon leggings peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the lululemon leggings niche?

Listings span $7.27–$149.74; the average listing price is $36.84 (sweet spot $15–$100). The average incumbent carries 8,197 reviews — the moat a new listing must climb.

Lululemon Leggings

Skip it

Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$36.84

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$7.27–$149.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$456K

$456K/yr · 1.5M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,197.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

Signals High Returns

Is lululemon leggings profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lululemon leggings is a $456K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lululemon leggings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $461K–$553K; units × avg price
Conversion rate: 0.8%
Avg BSR: #987
Page quality: 0%
Prime: 85%
Sponsored: 83%
Out of stock: 11.3%
Avg brand age: 41 months
Avg seller age: 142 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

35%

Top 20: 78%

Open market

28%

CRZ YOGA23%
lululemon17%
THE GYM PEOPLE11%
Vitality10%
Bluemaple7%
Yaqi Verse4%

lululemon leggings demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top lululemon leggings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lululemon leggings1.2M/yr -60.8%0.4% conv.
black yoga pants for women185K/yr -21.9%1.0% conv.
high waisted yoga pants with pockets22K/yr -3.5%0.2% conv.
offline by aerie leggings25K/yr -21.4%0.1% conv.
leggings lululemon21K/yr -29.2%0.4% conv.
lulu leggings28K/yr -40.9%0.3% conv.
lulu lemon leggings21K/yr -29.9%0.4% conv.
sonoma leggings women9K/yr -24.5%0.1% conv.
lululemon legging9K/yr -29.2%0.5% conv.
harla leggings for women11K/yr -82.5%0.0% conv.

All search terms

Top lululemon leggings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitality Cloud II Leggings for Women - High Waisted Tummy Control Compression Workout Leggings with No Front Seam - Athletic Pants Seamless Fit Midnight Small

Vitality$76.514.1★86 rev

THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets Tummy Control Workout Running Yoga Leggings for Women (Large Black)

THE GYM PEOPLE$21.424.4★69,949 rev

Bluemaple High Waisted Leggings for Women - Tummy Control Pants Non See Through Workout Soft Yoga Pants for Running Plus Size

Bluemaple$7.274.3★5,508 rev

CRZ YOGA Butterlift Workout Leggings 25 - High Waisted Pilates Gym Athletic Womens Yoga Pants Buttery Soft Black Medium

CRZ YOGA$30.314.6★3,551 rev

CRZ YOGA Butterluxe Yoga Leggings 25 - High Waisted Buttery Soft Womens Workout Lounge Pants Black Small

CRZ YOGA$30.284.6★18,127 rev

Newest

by launch date

Straight Leg Leggings Women Butt Lifting High Waisted Wide Leg Yoga Pants No Front Seam Workout Gym Lounge Pants-Black-S

Yaqi Verse$17.8875 rev

6mo ago

CRZ YOGA Secretsculpt Butterlift Workout Leggings 25 - No Front Seam High Waisted Womens Yoga Pants Booty Scrunch Butt Black Medium

CRZ YOGA$30.352,357 rev

10mo ago

PRETISKY Womens Flared Yoga Pants with Pockets High Waisted Flare Leggings Bell Bottom Bootcut Yoga Dress Pants Black

PRETISKY$10.391,092 rev

11mo ago

Ewedoos Womens Yoga Pants with Pockets Leggings for Women Tummy Control Compression Workout Leggings for Women New-Black

Ewedoos$17.0638,912 rev

11mo ago

CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M

CHRLEISURE$8.181,697 rev

1y ago

What reviews say buyers love and hate about lululemon leggings

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as expected”

Comfort-Overall17%

“comfortable to wear”

Soft Feel12%

“Butter soft”

Quality-Overall6%

“excellent quality, arrived in 1 day”

Material Quality4%

“durable material”

Exercise/Sports Suitability3%

“Best yoga leggings”

Value For Money3%

“Great Value”

Pockets/Compartments3%

“Love the Pockets”

Stretchability/Expandability/Elasticity3%

“Great stretch”

Thickness2%

“Nice thick material”

What buyers complain about

Size-Overall15%

“To long”

Material Quality6%

“Material is very cheap”

Thickness5%

“Not as thick as some”

Smell4%

“Bad smell”

Transparency3%

“Definitely see through”

Quality-Overall3%

“Poor quality”

Waist Fit3%

“they're kind of tight in the waist band”

Length3%

“Did not fit length wise”

Product Condition3%

“Used item”

Compression2%

“No compression”

Top return reasons

Size-Overall33%

Waist Fit18%

Length9%

Material Quality8%

Inseam Fit6%

Thin4%

Thigh Fit4%

Hip Fit2%

Advertised Vs Actual Product2%

Shape/Style1%

Common lululemon leggings questions

Is lululemon leggings profitable to sell on Amazon United States?: The niche generates $456K/yr across 48 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -52.1%. Flapen's verdict: Skip it (43/100).
How competitive is the lululemon leggings niche?: 28 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in lululemon leggings?: Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.1% — above our launch gate.
When does demand for lululemon leggings peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the lululemon leggings niche?: Listings span $7.27–$149.74; the average listing price is $36.84 (sweet spot $15–$100). The average incumbent carries 8,197 reviews — the moat a new listing must climb.