Lululemon Hats for Women

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

896K

Growth, 90 days vs prior 90

+46.7%

Conversion, latest week

1.3%

Market size, estimated

$285Ka year

Top search term

nike golf hat134K searches a year

Listings sell for $25.22 on average, from $10.87 to $37.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.22 that is $6K to $13K a year per listing.

Average price

$25.22inside the $15 to $100 sweet spot

Price range

$10.87–$37.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

3.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #301 within Baseball Caps. It carries 2,802 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#301in Baseball Caps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,802per listing

Listings tracked

59

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months