Is lululemon backpack profitable to sell on Amazon United States?

The niche generates $81K/yr across 35 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.2%. Flapen's verdict: Skip it (43/100).

How competitive is the lululemon backpack niche?

15 brands and 77 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in lululemon backpack?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 5.8% — above our launch gate.

When does demand for lululemon backpack peak?

Demand peaks in Jul–Aug; the busiest month runs 6.3× the quietest.

What does it cost to enter the lululemon backpack niche?

Listings span $12.39–$233.20; the average listing price is $64.43 (sweet spot $15–$100). The average incumbent carries 5,751 reviews — the moat a new listing must climb.

Lululemon Backpack

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Avg price

Great$64.43

avg listing price — sweet spot $15–$100

Growth

Great+65.2%

90-day search growth — must beat 0% to launch

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay$12.39–$233.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,751.17

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$81K

$81K/yr · 970K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Returns High Price

Is lululemon backpack profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lululemon backpack is a $81K/yr Amazon United States market (970K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lululemon backpack market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $129K–$161K; units × avg price
Conversion rate: 0.1%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.5%
Avg brand age: 37 months
Avg seller age: 140 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

21%

lululemon23%
The North Face22%
Amazon Basics14%
BAGSMART7%
Pander7%
LOVEVOOK6%

lululemon backpack demand & seasonality

Weekly Amazon search volume, last 104 weeks — +65.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 6.3×

Open Trend

Top lululemon backpack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lululemon backpack735K/yr +79.3%0.2% conv.
lululemon backpack women43K/yr +10.0%0.2% conv.
backpack lululemon26K/yr +31.4%0.1% conv.
alo backpack26K/yr +43.9%0.1% conv.
lulu lemon backpack20K/yr +30.7%0.4% conv.
lulu backpack17K/yr +35.8%0.2% conv.
lululemon bookbag11K/yr +53.2%0.0% conv.
lululemon backpack pink11K/yr +106.8%0.0% conv.
lululemon backpacks14K/yr +96.9%0.1% conv.
black lululemon backpack9K/yr +153.0%0.2% conv.

All search terms

Top lululemon backpack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lululemon Athletica New Crew Backpack (Black)

lululemon$142.814.6★119 rev

The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size

The North Face$69.654.7★17,720 rev

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black

Amazon Basics$24.474.7★2,665 rev

Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage

Pander$27.224.8★28 rev

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black

Amazon Basics$20.964.7★2,665 rev

Newest

by launch date

Lululemon Everywhere Backpack (Black)

lululemon$98.550 rev

1mo ago

Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage

Pander$27.2228 rev

3mo ago

BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel

BAGSMART$27.4777 rev

5mo ago

LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Laptop Computer Bag Travel Backpack Purse Waterproof Work Business Backpack College Teacher Bags Leopard print

LOVEVOOK$38.252,622 rev

8mo ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black

Amazon Basics$24.472,665 rev

1y ago

What reviews say buyers love and hate about lululemon backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“This backpack is high quality”

Size-Overall10%

“Good travel size”

Value For Money10%

“Good value for money”

Storage Capacity9%

“Huge capacity”

Pockets/Compartments9%

“It has lots of room”

Durability5%

“The material feels durable”

Comfort-Overall5%

“Soft and comfortable”

Advertised Vs Actual Product3%

“Exactly as pictured”

Weight Light3%

“This backpack is extremely lightweight”

Strength3%

“Is this a sturdy, attractive bag”

What buyers complain about

Size-Overall15%

“Larger than I expected”

Strap/String Quality8%

“The straps are super stiff”

Durability8%

“came apart”

Quality-Overall6%

“Extremely poor-quality bag”

Zipper Quality5%

“Zipper gets stuck”

Value For Money5%

“So expensive for a crappy backpack”

Color4%

“COLOR IS HORRIBLE”

Design-Overall2%

“Poor design”

Ease Of Cleaning1%

“it gets dirty quickly”

Pockets/Compartments1%

“The side pockets are very small”

Top return reasons

Size-Overall59%

Pockets/Compartments6%

Advertised Vs Actual Product4%

Material Quality4%

Color3%

Zipper Quality3%

Value For Money3%

Quality-Overall2%

Strap/String Quality2%

Weight Heavy2%

Common lululemon backpack questions

Is lululemon backpack profitable to sell on Amazon United States?: The niche generates $81K/yr across 35 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.2%. Flapen's verdict: Skip it (43/100).
How competitive is the lululemon backpack niche?: 15 brands and 77 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in lululemon backpack?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 5.8% — above our launch gate.
When does demand for lululemon backpack peak?: Demand peaks in Jul–Aug; the busiest month runs 6.3× the quietest.
What does it cost to enter the lululemon backpack niche?: Listings span $12.39–$233.20; the average listing price is $64.43 (sweet spot $15–$100). The average incumbent carries 5,751 reviews — the moat a new listing must climb.