Is lululemon profitable to sell on Amazon United States?

The niche generates $6.3M/yr across 234 tracked products. 25 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the lululemon niche?

69 brands and 112 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lululemon?

Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 7.5% — above our launch gate.

When does demand for lululemon peak?

Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the lululemon niche?

Listings span $6.44–$142.36; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 5,477 reviews — the moat a new listing must climb.

Lululemon

Worth a look

Shows a $6.3M/yr market, but weak search conversion (0.6%) keeps it on the watch list.

Market size

Incredible$6.3M

$6.3M/yr · 44.8M searches

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$25.03

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$6.44–$142.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,477.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is lululemon profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lululemon is a $6.3M/yr Amazon United States market (44.8M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lululemon market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 250K–300K; avg 1,500–2,000/product
Revenue / yr: $6.3M–$7.5M; units × avg price
Conversion rate: 0.6%
Avg BSR: #207
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 0.6%
Avg brand age: 41 months
Avg seller age: 138 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

112

Top-5 brand share

64%

Top 20: 84%

Top-5 click share

12%

Top 20: 32%

Open market

37%

CRZ YOGA49%
Dalavch4%
THE GYM PEOPLE3%
Amazon Essentials3%
Bluemaple2%
lululemon2%

lululemon demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top lululemon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crz yoga11.7M/yr +0.1%0.3% conv.
leggings6.3M/yr -21.8%0.5% conv.
workout tops for women4.2M/yr -8.4%0.2% conv.
lululemon6.1M/yr -12.3%0.1% conv.
crz yoga shorts1.9M/yr +50.0%0.6% conv.
yoga pants2.3M/yr +7.4%0.4% conv.
gym clothes for woman1.8M/yr -43.6%0.1% conv.
workout tops1.3M/yr -10.5%0.1% conv.
crz yoga tank tops740K/yr +64.9%0.3% conv.
crazy yoga1.4M/yr -25.8%0.3% conv.

All search terms

Top lululemon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small

CRZ YOGA$22.804.7★2,768 rev

CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small

CRZ YOGA$26.084.4★2,450 rev

CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Black Small

CRZ YOGA$26.494.5★7,906 rev

CRZ YOGA Butterluxe Leggings 25 Black Small

CRZ YOGA$30.414.6★18,251 rev

CRZ YOGA Butterluxe Leggings 25 Black Medium

CRZ YOGA$30.474.6★18,251 rev

Newest

by launch date

EZRUN Womens 3 High Waisted Athletic Shorts for Running Sparkle Blue S

EZRUN$19.1373 rev

7mo ago

CRZ YOGA Secretsculpt Leggings 25 Black Small

CRZ YOGA$30.592,449 rev

10mo ago

CRZ YOGA Secretsculpt Leggings 25 Black Medium

CRZ YOGA$30.362,449 rev

11mo ago

Dalavch 5 Pack Womens Workout Racerback Tank Tops No Built-in Bra

Dalavch$28.22639 rev

1y ago

CRZ YOGA Butterluxe High Waisted Tennis Skirts Black Large

CRZ YOGA$26.191,380 rev

1y ago

What reviews say buyers love and hate about lululemon

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Amazing fit”

Comfort-Overall18%

“Extremely comfortable”

Soft Feel13%

“Buttery Soft”

Quality-Overall6%

“Amazing quality”

Value For Money4%

“Great Value”

Material Quality4%

“durable material”

Exercise/Sports Suitability4%

“Great for exercising as well”

Color3%

“Color is accurate”

Pockets/Compartments3%

“love the pockets”

Stretchability/Expandability/Elasticity2%

“has great elasticity”

What buyers complain about

Size-Overall16%

“THEY ARE SHORT”

Thickness5%

“The material is thick”

Transparency5%

“See through”

Material Quality4%

“Cheap material”

Smell4%

“weird smell”

Quality-Overall4%

“Cheaply made”

Thin2%

“Extremely thin”

Waist Fit2%

“the waist was too big”

Color2%

“Color not as pictured”

Length2%

“Length is too long for me”

Top return reasons

Size-Overall45%

Waist Fit11%

Length9%

Material Quality5%

Thin4%

Inseam Fit3%

Thigh Fit3%

Chest Fit2%

Advertised Vs Actual Product2%

Hip Fit2%

Common lululemon questions

Is lululemon profitable to sell on Amazon United States?: The niche generates $6.3M/yr across 234 tracked products. 25 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the lululemon niche?: 69 brands and 112 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lululemon?: Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 7.5% — above our launch gate.
When does demand for lululemon peak?: Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the lululemon niche?: Listings span $6.44–$142.36; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 5,477 reviews — the moat a new listing must climb.