Luigi Hat
Skip itA small market ($97K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Price range
Good$9.00–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,028.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 226K searches
Is luigi hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, luigi hat is a $97K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
luigi hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $143K–$179K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #12,463
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 6.5%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
36
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
24%
- Bioworld35%
- Get Trend19%
- EIKOU6%
- Armycrew6%
- Disguise6%
- ThatsRad5%
luigi hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×
Top luigi hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- luigi hat142K/yr
- luigi hats for men22K/yr
- luigi hats for boys11K/yr
- luigi cap8K/yr
- luigi hats for women10K/yr
- luigi accessories6K/yr
- luigi hats6K/yr
- luigi baseball cap4K/yr
- luigi hat adult6K/yr
- luigi accessories adult5K/yr
Top luigi hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.864.7★146 rev
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★61 rev
Super Mario Bros Embroidered Luigi L Patch Adult Green Beret Cap
Bioworld$22.824.8★262 rev
Mario Cosplay Hat Mario Luigi Brothers Cosplay - Officially Licensed Luigi Hat 100% Cotton 58 cm Green for Gaming Enthusiasts
Bioworld$17.714.6★282 rev
Armycrew Mario Luigi Cotton Embroidered Cosplay Costume Baseball Cap - Luigi Green
Armycrew$20.774.4★32 rev
Newest
by launch date
GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)
GVVJYXD$14.8224 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.86146 rev
Mesh Baseball Cap Snapback Little Kids Ages 3-6 Boys Girls Super Luigi Bros Mario Princess Peach Cartoon Hat Cute (US Age 3 Years 6 Years L is for Luigi)
Brainy$17.8735 rev
Anime Vintage Baseball Hat for Adult Adjustable with Mustache and Keychain
Avafierce$24.54164 rev
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.1861 rev
Trending
90-day click momentumSuper Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.864.7★
ThatsRad Mario Luigi Mesh Trucker Hat Cap Snapback Halloween Waynes World Wig (L 3-8 Years Old)
ThatsRad$14.844.6★
GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)
GVVJYXD$14.824.4★
Super Mario Bros Here We Go Boys Black Snapback Hat
Bioworld$14.294.8★
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★
What reviews say buyers love and hate about luigi hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Great quality and cool hat for children, my son loved it”
“As shown”
“Nice cotton hat”
“very comfortable”
“Color is shape comfortable”
“Gives a better look than the hats at GameStop”
“Great gift”
“Nice embroidery”
“the price is just”
What buyers complain about
“Too small”
“Hat sucks, thin, deflated, low quality”
“wasted my money on this one”
“thin”
“Extremely flimsy, nothing to hold up the front and it's supposed to be leaning forward”
“I would have liked the whiskers to have more adhesive”
“After a few days the iron on logo was hanging off the hat”
“it has creases in it”
Top return reasons
Common luigi hat questions
- Is luigi hat profitable to sell on Amazon United States?
- The niche generates $97K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the luigi hat niche?
- 15 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in luigi hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.7%.
- When does demand for luigi hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.
- What does it cost to enter the luigi hat niche?
- Listings span $9.00–$25.06; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.