Luggage
MaybeShoppers spend an estimated $32.7M a year here. But buyers convert on only 0.6% of searches, so Luggage is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $32.7M/yr58.2M searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 21%top-5 click share · 30 brands · 68 sellers
Flapen Score
Luggage against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Luggage is stronger. Inside it, weaker.
Market
The Luggage market on Amazon at a glance
Shoppers on Amazon United States searched for Luggage 58.2M times last year and spent an estimated $32.7M. The top 5 brands take 62% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 58.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.7M a year.
- Searches, last 12 months
- 58.2M
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $32.7Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- luggage12.6M searches a year
02 · Price
A sale here is worth $95.20.
Listings sell for $95.20 on average, from $19.67 to $235.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $95.20 that is $190K to $238K a year per listing.
- Average price
- $95.20inside the $15 to $100 sweet spot
- Price range
- $19.67–$235.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $190K–$238K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #43 within Luggage. It carries 11,988 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 83%
- Out of stock, average day
- 1.3%
- Average rank
- #43in Luggage
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 11,988per listing
- Listings tracked
- 93
04 · Newcomers
22 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Luggage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hardshell Suitcase Telescoping Handle Orange
- Price
- $52.34
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

LIGHT FLIGHT Luggage Sets 3 Piece Durable Suitcase Set with Spinner Wheels 3 Pcs Hard Shell Lightweight Luggage with TSA Lock Large Checked Travel Suitcases 20/24/28 Inch Royal Blue
- Price
- $121.37
- Rating
- 4.4/5
- Reviews
- 1,067
- Age
- 1y ago

Sweetcrispy Carry on Luggage Hard Shell ABS Suitcase with Double Spinner Wheels Lightweight Expandable Rolling Suit Case with TSA Lock 21 Inch Charcoal Black
- Price
- $38.37
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 12mo ago

Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Rose Gold
- Price
- $52.75
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 1y ago

Samsonite Freeform Hardside Carry-On Luggage with Spinner Wheels - Hardshell Suitcase - TSA Airline-Approved - Expandable Hard Shell Smooth Rolling Wheels for Lightweight Travel Black
- Price
- $109.42
- Rating
- 4.3/5
- Reviews
- 18,513
- Age
- 9y ago
Trending
estimated 90-day click momentum
Sweetcrispy 28 Inch Carry On Luggage ABS Hard Shell Lightweight Rolling Suitcase with Smooth Spinner Wheels and Built-in TSA Lock Travel Suitcase for Business and Holiday Trips Navy Blue
- Price
- $65.23
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 1y ago

Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Rose Gold
- Price
- $52.75
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 1y ago

Amazon Basics 21 Hardside Carry-On Luggage with Expandable Space Scratch-Resistant Surface Telescoping Handle Four Multi-directional Wheels Light Blue
- Price
- $52.10
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

Amazon Basics 2-Piece Hardside Luggage Set (21 30) Expandable Scratch-Resistant Finish Telescoping Handle Four Multi-directional Wheels Navy Blue
- Price
- $111.15
- Rating
- 4.4/5
- Reviews
- 2,539
- Age
- 8y ago

Sweetcrispy Carry on Luggage Hard Shell ABS Suitcase with Double Spinner Wheels Lightweight Expandable Rolling Suit Case with TSA Lock 21 Inch Charcoal Black
- Price
- $38.37
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 12mo ago
Newest
by launch date
U.S. Traveler Rio Lightweight Softside Rolling Carry-on Suitcase 2-Wheel Set Pink
- Price
- $41.45
- Rating
- 4.2/5
- Reviews
- 35,870
- Age
- 4mo ago

SWISSGEAR Sion Carry-On Spinner Luggage Softside Expandable Lightweight Suitcase Black 22.75-Inch
- Price
- $102.26
- Rating
- 4.3/5
- Reviews
- 26,009
- Age
- 5mo ago

SWISSGEAR Sion Softside Expandable Spinner Luggage Durable Lightweight Travel Suitcase Black Checked-Large
- Price
- $123.02
- Rating
- 4.3/5
- Reviews
- 26,009
- Age
- 5mo ago

LIGHT FLIGHT Carry On Luggage 22x14x9 Airline Approved Expandable Carry On Suitcases with Wheels Lightweight Luggage Durable Hard Shell 20 Inch Rolling Suit Case for Men Women Travel Royal Blue
- Price
- $52.90
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 6mo ago

LIGHT FLIGHT Carry On Luggage 22x14x9 Airline Approved Royal Blue
- Price
- $54.01
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
68
Est. top-5 brand share
62%
Top 20: 95%
Est. top-5 click share
21%
Top 20: 52%
Open market
33%
- Amazon Basics25%
- Samsonite11%
- LIGHT FLIGHT11%
- Coolife10%
- Sweetcrispy5%
- SwissGear5%
Demand
Luggage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Luggage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- luggage12.6M/yr
- carry on luggage9.9M/yr
- suitcase5.9M/yr
- luggage sets5.1M/yr
- carry on luggage 22x14x9 airline approved3.8M/yr
- suitcases with wheels4.2M/yr
- samsonite luggage2.0M/yr
- carry on suitcase1.9M/yr
- luggage set1.4M/yr
- suitcases1.2M/yr
Reviews and returns
What reviews say buyers love and hate about Luggage
We read the reviews and the return reasons for every product selling here.
“Broke easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luggage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









