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Luggage

Maybe

Shoppers spend an estimated $32.7M a year here. But buyers convert on only 0.6% of searches, so Luggage is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$32.7M/yr58.2M searches / yr
90-day growth
+14.2%search demand this quarter
Competition
21%top-5 click share · 30 brands · 68 sellers

Flapen Score

Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Luggage is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Luggage 58.2M times last year and spent an estimated $32.7M. The top 5 brands take 62% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 58.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.7M a year.

Searches, last 12 months
58.2M
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
0.6%
Market size, estimated
$32.7Ma year
Peak month
July1.9× the quietest month
Top search term
luggage12.6M searches a year

02 · Price

A sale here is worth $95.20.

Listings sell for $95.20 on average, from $19.67 to $235.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $95.20 that is $190K to $238K a year per listing.

Average price
$95.20inside the $15 to $100 sweet spot
Price range
$19.67–$235.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
2,000–2,500
Revenue per listing a year
$190K–$238K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #43 within Luggage. It carries 11,988 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
83%
Out of stock, average day
1.3%
Average rank
#43in Luggage
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
11,988per listing
Listings tracked
93

04 · Newcomers

22 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
22Amazon's first-year sales bar
Average brand age
40 months

Products

Top Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

68

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

21%

Top 20: 52%

Open market

33%

  • Brand 125%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3.0M2.0MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luggage12.6M/yr
  • carry on luggage9.9M/yr
  • suitcase5.9M/yr
  • luggage sets5.1M/yr
  • carry on luggage 22x14x9 airline approved3.8M/yr
  • suitcases with wheels4.2M/yr
  • samsonite luggage2.0M/yr
  • carry on suitcase1.9M/yr
  • luggage set1.4M/yr
  • suitcases1.2M/yr

Reviews and returns

What reviews say buyers love and hate about Luggage

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
5.3%of orders come back
“Broke easily”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Luggage questions

Answered from the same tracked data.