Luggage
MaybeShoppers spend an estimated $32.7M a year here. But buyers convert on only 0.6% of searches, so Luggage is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $32.7M/yr58.2M searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 21%top-5 click share · 30 brands · 68 sellers
Flapen Score
Luggage against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Luggage is stronger. Inside it, weaker.
Market
The Luggage market on Amazon at a glance
Shoppers on Amazon United States searched for Luggage 58.2M times last year and spent an estimated $32.7M. The top 5 brands take 62% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 58.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.7M a year.
- Searches, last 12 months
- 58.2M
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $32.7Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- luggage12.6M searches a year
02 · Price
A sale here is worth $95.20.
Listings sell for $95.20 on average, from $19.67 to $235.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $95.20 that is $190K to $238K a year per listing.
- Average price
- $95.20inside the $15 to $100 sweet spot
- Price range
- $19.67–$235.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $190K–$238K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #43 within Luggage. It carries 11,988 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 83%
- Out of stock, average day
- 1.3%
- Average rank
- #43in Luggage
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 11,988per listing
- Listings tracked
- 93
04 · Newcomers
22 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Luggage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
68
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
21%
Top 20: 52%
Open market
33%
- Brand 125%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 55%
- Brand 65%
Demand
Luggage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Luggage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- luggage12.6M/yr
- carry on luggage9.9M/yr
- suitcase5.9M/yr
- luggage sets5.1M/yr
- carry on luggage 22x14x9 airline approved3.8M/yr
- suitcases with wheels4.2M/yr
- samsonite luggage2.0M/yr
- carry on suitcase1.9M/yr
- luggage set1.4M/yr
- suitcases1.2M/yr
Reviews and returns
What reviews say buyers love and hate about Luggage
We read the reviews and the return reasons for every product selling here.
“Broke easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luggage questions
Answered from the same tracked data.









