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50

Lucy Wilde Costume Despicable Me

Worth a look

Shows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list.

Market size 15Growth 16Conversion 33Competition 72Returns 0Price range 87Avg price 95Brand share 76Review moat 95Quality gap 95

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Incredible92.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$28.73

avg listing price — sweet spot $15–$100

Price range

Great$6.38–$87.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 79K searches

Returns

Bad16.1%

return rate — above 5% kills the launch gate

Is lucy wilde costume despicable me profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lucy wilde costume despicable me is a $60K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lucy wilde costume despicable me market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$72K–$86K
units × avg price
Conversion rate
2.7%
Avg BSR
#4,753
Page quality
0%
Prime
81%
Sponsored
43%
Out of stock
3.3%
Avg brand age
27 months
Avg seller age
259 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

18

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

42%

Top 20: 99%

Open market

34%

  • Voslett17%
  • Alaxciax12%
  • GHGMAO12%
  • Bunnycool10%
  • Fun Costumes8%
  • BC GOODS BY7%

lucy wilde costume despicable me demand & seasonality

Weekly Amazon search volume, last 93 weeks — -17.2% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 111.3×

Top lucy wilde costume despicable me search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • lucy costume despicable me7K/yr
  • lucy despicable me costume12K/yr
  • lucy wilde costume14K/yr
  • lucy wilde costume despicable me26K/yr
  • despicable me lucy costume3K/yr
  • lucy minions costume4K/yr
  • lucy from despicable me costume4K/yr
  • gru and lucy costume adult5K/yr
  • lucy wilde costume adult3K/yr
All search terms

Top lucy wilde costume despicable me products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lucy wilde costume despicable me

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality”

Weight Light17%

“Super cute and light-weight”

Value For Money17%

“Not expensive and just as it appeared”

Washability17%

“Also--the scarf is washing machine safe”

Size-Overall17%

“Good fit and price for Halloween party”

What buyers complain about

Size-Overall61%

“Too small”

Wig/Artificial Hair Quality17%

“Wig did not fit. normal sized head”

Suitability Long Hair11%

“If you have any actual hair on your head, its almost impossible to put on”

Ease Of Use11%

“its almost impossible to put on”

Top return reasons

Size-Overall52%
Wig/Artificial Hair Quality12%
Quality-Overall5%
Advertised Vs Actual Product4%
Waist Fit4%
Product Condition3%
Color3%
Functionality-Overall3%
Length2%
Comfort-Overall2%

Common lucy wilde costume despicable me questions

Is lucy wilde costume despicable me profitable to sell on Amazon United States?
The niche generates $60K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the lucy wilde costume despicable me niche?
16 brands and 18 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in lucy wilde costume despicable me?
Top complaints mined from reviews: Size-Overall, Wig/Artificial Hair Quality, Suitability Long Hair. The return rate is 16.1% — above our launch gate.
When does demand for lucy wilde costume despicable me peak?
Demand peaks in Sep–Oct; the busiest month runs 111.3× the quietest.
What does it cost to enter the lucy wilde costume despicable me niche?
Listings span $6.38–$87.58; the average listing price is $28.73 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.