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53

Loveshackfancy Maxi Dress

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but high returns (22.0%) keeps it on the watch list.

Market size 4Growth 66Conversion 1Competition 97Returns 0Price range 72Avg price 95Brand share 81Review moat 57Quality gap 86

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$39.27

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Good$9.64–$128.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,218.01

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$15K

$15K/yr · 541K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad22.0%

return rate — above 5% kills the launch gate

Is loveshackfancy maxi dress profitable on Amazon?

According to Flapen's Amazon United States niche tracking, loveshackfancy maxi dress is a $15K/yr Amazon United States market (541K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

loveshackfancy maxi dress market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$20K–$29K
units × avg price
Conversion rate
0.1%
Avg BSR
#2,520
Page quality
0%
Prime
99%
Sponsored
90%
Out of stock
4.9%
Avg brand age
28 months
Avg seller age
189 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

85

Top-5 brand share

54%

Top 20: 81%

Top-5 click share

14%

Top 20: 32%

Open market

42%

  • BTFBM35%
  • ZESICA7%
  • Wenrine4%
  • The Drop4%
  • PRETTYGARDEN4%
  • Yulaviniee4%

loveshackfancy maxi dress demand & seasonality

Weekly Amazon search volume, last 10 weeks — +45.2% search growth over the last 90 days.
20K15KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top loveshackfancy maxi dress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • btfbm148K/yr
  • drop waist mini dress41K/yr
  • drop waist dresses27K/yr
  • white drop waist dress30K/yr
  • the drop dress51K/yr
  • dropped waist dress27K/yr
  • v waist dress25K/yr
  • black drop waist dress24K/yr
  • drop waist summer dress12K/yr
  • drop waist dresses for women15K/yr
All search terms

Top loveshackfancy maxi dress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2974%$5956%$8928%$1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about loveshackfancy maxi dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“fit like a glove”

Comfort-Overall12%

“Most comfortable”

Shape/Style9%

“Very flattering”

Quality-Overall8%

“Affordable enough for the quality”

Material Quality6%

“Good material”

Color6%

“The color is stunning”

Soft Feel3%

“Soft and comfortable”

Value For Money3%

“Definitely worth the price”

Pockets/Compartments3%

“The pockets are handy”

Stretchability/Expandability/Elasticity2%

“The elastic is perfect”

What buyers complain about

Size-Overall22%

“Runs a little big”

Material Quality7%

“Weird material”

Quality-Overall6%

“Cheap quality”

Chest Fit4%

“too big on me in the chest area”

Color3%

“Faded color”

Stretchability/Expandability/Elasticity3%

“does not stretch”

Shape/Style3%

“not very flattering”

Length3%

“Although the length is not perfectly long on me”

Waist Fit2%

“Waist band too tight”

Advertised Vs Actual Product2%

“Not as expected from photos”

Top return reasons

Size-Overall38%
Length11%
Waist Fit9%
Material Quality8%
Chest Fit8%
Shape/Style4%
Hip Fit3%
Advertised Vs Actual Product3%
Color2%
Shoulder Fit2%

Common loveshackfancy maxi dress questions

Is loveshackfancy maxi dress profitable to sell on Amazon United States?
The niche generates $15K/yr across 204 tracked products. 17 of 68 products launched in the last 360 days are still selling. 90-day search growth is +45.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the loveshackfancy maxi dress niche?
68 brands and 85 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in loveshackfancy maxi dress?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 22.0% — above our launch gate.
What does it cost to enter the loveshackfancy maxi dress niche?
Listings span $9.64–$128.30; the average listing price is $39.27 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.