Love Letter Necklace
FailDemand is soft, at -48.5% this quarter, so Love Letter Necklace is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $8K/yr25K searches / yr
- 90-day growth
- -48.5%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 15 sellers
Flapen Score
Love Letter Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Love Letter Necklace is stronger. Inside it, weaker.
Market
The Love Letter Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Love Letter Necklace 25K times last year and spent an estimated $8K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -48.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $8Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- envelope necklace13K searches a year
02 · Price
A sale here is worth $18.11.
Listings sell for $18.11 on average, from $6.89 to $53.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.11 that is $0 to $2K a year per listing.
- Average price
- $18.11inside the $15 to $100 sweet spot
- Price range
- $6.89–$53.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #5,574 within Lockets. It carries 240 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 78%
- Out of stock, average day
- 10.0%
- Average rank
- #5,574in Lockets
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 240per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Love Letter Necklace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Azusa Sun Envelope Necklace for Couples Personalized Envelope Locket Necklace for Women Love you Pendant Memorial Necklace Mothers Day Valentines Day Anniversary Birthday Gift - Rose Gold
- Price
- $7.05
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 3y ago

KeyStyle Mothers Day Gifts for Mom- Women Envelope Locket Necklace 14K Gold Planted Message Necklace Love You Jewelry Birthday Gifts (18)
- Price
- $16.04
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 2y ago

Custom4U Stainless Steel Envelope Necklace Love You Locket Necklace Pendant Jewelry Gifts for Birthday Valentines Day Mothers Day Anniversary
- Price
- $17.06
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 2y ago

Azusa Sun Envelope Necklace for Couples Personalized Envelope Locket Necklace for Women Love you Pendant Memorial Necklace Mothers Day Valentines Day Anniversary Birthday Gift - Yellow
- Price
- $6.89
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

Azusa Sun Envelope Necklace for Couples Personalized Envelope Locket Necklace for Women Love you Pendant Memorial Necklace Mothers Day Valentines Day Anniversary Birthday Gift - Silver
- Price
- $6.98
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 3y ago
Trending
estimated 90-day click momentum
ChainsHouse Love Letter Necklaces for Women Envelope Necklace with Message Black Locket with Love You Secret Message Jewelry Gift for Mother
- Price
- $12.47
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

kate spade new york Kate Spade Pendants S Pendant Necklace 18
- Price
- $53.86
- Rating
- 4.6/5
- Reviews
- 1,769
- Age
- 12y ago

Custom4U Locket for Women Envelope with Secret Message Engraved Love Envelope Necklace Present for Couples Family Best Friend
- Price
- $16.39
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 2y ago

Azusa Sun Envelope Necklace for Couples Personalized Envelope Locket Necklace for Women Love you Pendant Memorial Necklace Mothers Day Valentines Day Anniversary Birthday Gift - Yellow
- Price
- $6.89
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

Custom4U Stainless Steel Envelope Necklace Love You Locket Necklace Pendant Jewelry Gifts for Birthday Valentines Day Mothers Day Anniversary
- Price
- $17.06
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 2y ago
Newest
by launch date
Azusa Sun Envelope Necklace for Couples Personalized Envelope Locket Necklace for Women Love you Pendant Memorial Necklace Mothers Day Valentines Day Anniversary Birthday Gift - Yellow
- Price
- $6.89
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

ziella To My Love-Envelope Love Letter Necklace Envelope Locket Necklace for Women with I Love You Secret Message Jewelry Gift For Wife/Girlfriend
- Price
- $33.93
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 1y ago

ChainsHouse Love Letter Necklaces for Women Envelope Necklace with Message Black Locket with Love You Secret Message Jewelry Gift for Mother
- Price
- $12.47
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

MeiceM Customized Envelope Necklace Best friend necklace Friendship necklace Secret message pendant Photo locket Envelope Hidden message BFF
- Price
- $16.36
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

UniLogue Ruby Love Envelope Box Pendant Necklace Opening and Closing Envelope Letter I Love You Proverbs Necklace 18K Gold Plated Brass Necklace (Gold)
- Price
- $21.98
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
14%
- Azusa Sun42%
- Custom4U17%
- KeyStyle16%
- ziella5%
- MeiceM3%
- UniLogue3%
- Open — no brand owns it (6 brands, 14%)
Demand
Love Letter Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Love Letter Necklace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- envelope necklace13K/yr
- love letter necklace9K/yr
- envelope necklace with message2K/yr
- love letter necklace envelope104/yr
Reviews and returns
What reviews say buyers love and hate about Love Letter Necklace
We read the reviews and the return reasons for every product selling here.
“chain is cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Love Letter Necklace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









