Lottie London Highlighter

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

1.2%

Market size, estimated

$39Ka year

Peak month

December2.2× the quietest month

Top search term

fenty highlighter36K searches a year

Listings sell for $23.67 on average, from $6.67 to $73.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $23.67 that is $2K to $6K a year per listing.

Average price

$23.67inside the $15 to $100 sweet spot

Price range

$6.67–$73.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.7%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #466 within Special Occasion Accessories. It carries 805 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

84%

Out of stock, average day

5.8%

Average rank

#466in Special Occasion Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

805per listing

Listings tracked

25

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months