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Lotso Bear

Fail

The top 5 brands take 99% of clicks, so Lotso Bear is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$115K/yr221K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 23 sellers

Flapen Score

Lotso Bear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lotso Bear is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lotso Bear market on Amazon at a glance

Shoppers on Amazon United States searched for Lotso Bear 221K times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
1.2%
Market size, estimated
$115Ka year
Peak month
December1.7× the quietest month
Top search term
lotso81K searches a year

02 · Price

A sale here is worth $42.92.

Listings sell for $42.92 on average, from $13.42 to $81.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $42.92 that is $11K to $21K a year per listing.

Average price
$42.92inside the $15 to $100 sweet spot
Price range
$13.42–$81.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,465 within Shoes. It carries 1,489 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
83%
Out of stock, average day
8.3%
Average rank
#2,465in Shoes
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,489per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lotso Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

23

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 239%
  • Brand 310%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Lotso Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Lotso Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lotso81K/yr
  • lotso bear84K/yr
  • lotso toy story18K/yr
  • toy story lotso9K/yr
  • lotso plush6K/yr
  • toy story bear5K/yr
  • latso teddy bear toy story5K/yr
  • oso lotso4K/yr
  • lotso bear toy story5K/yr
  • lotso bear plush3K/yr

Reviews and returns

What reviews say buyers love and hate about Lotso Bear

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
1.8%of orders come back
“just know that the one we recieved does not have the strawberry smell on it”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lotso Bear questions

Answered from the same tracked data.