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Lord of the Rings Sword

Fail

Buyers convert on only 0.2% of searches, so Lord of the Rings Sword is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$43K/yr141K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
42%top-5 click share · 15 brands · 37 sellers

Flapen Score

Lord of the Rings Sword against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lord of the Rings Sword is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord of the Rings Sword market on Amazon at a glance

Shoppers on Amazon United States searched for Lord of the Rings Sword 141K times last year and spent an estimated $43K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
0.2%
Market size, estimated
$43Ka year
Peak month
December2.4× the quietest month
Top search term
lord of the rings sword77K searches a year

02 · Price

A sale here is worth $152.12.

Listings sell for $152.12 on average, from $9.76 to $324.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $152.12 that is $0 to $15K a year per listing.

Average price
$152.12above the $15 to $100 sweet spot
Price range
$9.76–$324.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,427 within Props. It carries 192 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
38%
Out of stock, average day
4.0%
Average rank
#2,427in Props
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Lord of the Rings Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

37

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

18%

  • Brand 137%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 18%)

Demand

Lord of the Rings Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Lord of the Rings Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lord of the rings sword77K/yr
  • lotr sword25K/yr
  • lord of the rings swords17K/yr
  • lord of the rings swords for adults6K/yr
  • lord of the rings weapons8K/yr
  • lotr swords6K/yr
  • lord of the ring replica swords2K/yr

Reviews and returns

What reviews say buyers love and hate about Lord of the Rings Sword

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“The lack of quality control feels disappointing for how much it costs”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lord of the Rings Sword questions

Answered from the same tracked data.