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Long White Cardigan for Women

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but high returns (10.7%) keeps it on the watch list.

Market size 12Growth 47Conversion 16Competition 96Returns 5Price range 78Avg price 91Brand share 92Review moat 32Quality gap 55

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$21.39

avg listing price — sweet spot $15–$100

Price range

Great$9.30–$36.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,307.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 181K searches

Returns

Bad10.7%

return rate — above 5% kills the launch gate

Is long white cardigan for women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, long white cardigan for women is a $49K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

long white cardigan for women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$43K–$53K
units × avg price
Conversion rate
1.3%
Avg BSR
#190
Page quality
0%
Prime
100%
Sponsored
99%
Out of stock
1.3%
Avg brand age
34 months
Avg seller age
196 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

62 flat

Sellers

73

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

15%

Top 20: 35%

Open market

53%

  • Amazon Essentials15%
  • GRACE KARIN10%
  • LETDIOSTO7%
  • Casuashion6%
  • MEROKEETY5%
  • U.Vomade4%

long white cardigan for women demand & seasonality

Weekly Amazon search volume, last 20 weeks — +17.9% search growth over the last 90 days.
8K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top long white cardigan for women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • long white cardigan for women21K/yr
  • white long cardigan for women19K/yr
  • cropped white cardigan women5K/yr
  • white summer cardigan lightweight6K/yr
  • white plus size cardigan10K/yr
  • long white cardigan18K/yr
  • short white sweater to wear over dress7K/yr
  • white short cardigan for dress7K/yr
  • white long cardigan15K/yr
  • plus size white cardigan for women8K/yr
All search terms

Top long white cardigan for women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9824%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about long white cardigan for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits good”

Quality-Overall11%

“Its higher quality than expected”

Weight Light9%

“Perfect light weight summer shrug”

Soft Feel7%

“It's very soft”

Comfort-Overall6%

“So comfortable”

Advertised Vs Actual Product5%

“As described”

Material Quality5%

“Beautiful material”

Color4%

“Perfect color is accurate”

Value For Money4%

“Excellent price”

Shape/Style3%

“its very flattering”

What buyers complain about

Size-Overall22%

“Runs Very small”

Color7%

“Not white”

Thickness5%

“Thinner than I expected”

Material Quality5%

“Material is awful”

Quality-Overall4%

“Poor quality”

Thin2%

“Too thin”

Sleeve Fit2%

“Also the sleeves are very short”

Wrinkles2%

“arrived very wrinkled”

Transparency2%

“you can see right through it”

Advertised Vs Actual Product2%

“much darker than what's pictured”

Top return reasons

Size-Overall48%
Color7%
Material Quality6%
Thin6%
Length6%
Sleeve Fit5%
Chest Fit4%
Shape/Style3%
Shoulder Fit3%
Advertised Vs Actual Product2%

Common long white cardigan for women questions

Is long white cardigan for women profitable to sell on Amazon United States?
The niche generates $49K/yr across 144 tracked products. 17 of 36 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the long white cardigan for women niche?
62 brands and 73 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in long white cardigan for women?
Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 10.7% — above our launch gate.
What does it cost to enter the long white cardigan for women niche?
Listings span $9.30–$36.29; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.