Long Wallets for Men
FailBuyers convert on only 1.0% of searches, so Long Wallets for Men is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $190K/yr626K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 56 sellers
Flapen Score
Long Wallets for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Wallets for Men is stronger. Inside it, weaker.
Market
The Long Wallets for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Long Wallets for Men 626K times last year and spent an estimated $190K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.
- Searches, last 12 months
- 626K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $190Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- long wallet for men147K searches a year
02 · Price
A sale here is worth $29.21.
Listings sell for $29.21 on average, from $9.06 to $53.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.21 that is $0 to $3K a year per listing.
- Average price
- $29.21inside the $15 to $100 sweet spot
- Price range
- $9.06–$53.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #678 within Wallets, Card Cases & Money Organizers. It carries 1,894 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #678in Wallets, Card Cases & Money Organizers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,894per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Long Wallets for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ELIZO Mens Genuine Leather Long Wallet - RFID Blocking Rodeo Checkbook Wallet | Slim Western Bifold Wallet with 16 Card Slots ID Window | Top Grain Leather Cowboy Wallet
- Price
- $24.23
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 3y ago
Long Wallet for Men Women Real Leather Bifold RFID Stylish Slim Handmade 2 ID Window Credit Card Holder in Gift Box (Cognac Crazy Horse)
- Price
- $19.16
- Rating
- 4.4/5
- Reviews
- 6,214
- Age
- 7y ago
BISON DENIM RFID Bifold Wallets Slim Credit Card Wallet Real Leather Mens Long Wallet with Zipper Coin Pocket (W4470-Orange)
- Price
- $20.22
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 3y ago
F&L CLASSIC Mens RFID Vintage Look Genuine Leather Long Bifold Wallet Checkbook Wallets hard wax crunch 240-52
- Price
- $32.49
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 2y ago
Timberland PRO Mens Rfid Leather Long Bifold Rodeo Wallet With Rfid Dark Brown One Size
- Price
- $27.03
- Rating
- 4.6/5
- Reviews
- 3,176
- Age
- 6y ago
Trending
estimated 90-day click momentum
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $41.09
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
BISON DENIM RFID Bifold Wallets Slim Credit Card Wallet Real Leather Mens Long Wallet with Zipper Coin Pocket
- Price
- $20.36
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 6y ago
ELIZO Mens Genuine Leather Long Wallet - RFID Blocking Rodeo Checkbook Wallet | Slim Western Bifold Wallet with 16 Card Slots ID Window | Top Grain Leather Cowboy Wallet
- Price
- $24.23
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 3y ago
ELIZO Leather Long Wallet for Men Western Wallet Rodeo Mens Wallet Flat Bifold Wallets for Men Biker Billfold Wallet for Men Cowboy Wallet RFID Wallet for Men with Credit Card Holder
- Price
- $26.88
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 2y ago
F&L CLASSIC Mens RFID Vintage Look Genuine Leather Long Bifold Wallet Checkbook Wallets brown flag 240-100
- Price
- $34.38
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 1y ago
Newest
by launch datefurid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $41.09
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
Carhartt Mens Rugged Leather Triple Stitch Wallets Available in Multiple Styles Black (Rodeo)
- Price
- $43.39
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago
AfitLulu Long Wallet for Men Contrasting Bifold Wallets with 12 Card Slots 2 Cash Slots ID Window and Zippered Coin Pocket Credit Card Wallet for Suits and Daily Use (Deep Coffee)
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago
F&L CLASSIC Mens RFID Vintage Look Genuine Leather Long Bifold Wallet Checkbook Wallets brown 240-82
- Price
- $39.74
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 1y ago
F&L CLASSIC Mens RFID Vintage Look Genuine Leather Long Bifold Wallet Checkbook Wallets brown flag skull 240-103
- Price
- $34.48
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
56
Est. top-5 brand share
58%
Top 20: 97%
Est. top-5 click share
36%
Top 20: 77%
Open market
37%
- F&L CLASSIC19%
- ELIZO16%
- BISON DENIM8%
- Wise Owl Accessories8%
- DK866%
- ARIAT5%
Demand
Long Wallets for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Long Wallets for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- long wallet for men147K/yr
- long wallet89K/yr
- mens long wallet91K/yr
- mens long wallets leather34K/yr
- long wallets for men27K/yr
- mens wallet long24K/yr
- mens checkbook wallet27K/yr
- checkbook wallet for men25K/yr
- long leather wallets for men20K/yr
- long bifold wallets for men23K/yr
Reviews and returns
What reviews say buyers love and hate about Long Wallets for Men
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Wallets for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data