Long Socks for Women

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-26.0%

Conversion, latest week

5.1%

Market size, estimated

$1.4Ma year

Peak month

December3.2× the quietest month

Top search term

knee high stockings295K searches a year

Listings sell for $10.96 on average, from $4.16 to $21.00. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At $10.96 that is $8K to $11K a year per listing.

Average price

$10.96under the $15 to $100 sweet spot

Price range

$4.16–$21.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

2.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #568 within Socks & Hosiery. It carries 4,577 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#568in Socks & Hosiery

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,577per listing

Listings tracked

54

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months