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Long Sleeve Brown Dress

Fail

An estimated 26.0% of orders come back, so Long Sleeve Brown Dress is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$44K/yr753K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
6%top-5 click share · 139 brands · 150 sellers

Flapen Score

Long Sleeve Brown Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Sleeve Brown Dress is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Sleeve Brown Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Long Sleeve Brown Dress 753K times last year and spent an estimated $44K. The top 5 brands take 23% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.2%
Market size, estimated
$44Ka year
Peak month
October2.9× the quietest month
Top search term
brown sundress55K searches a year

02 · Price

A sale here is worth $34.06.

Listings sell for $34.06 on average, from $9.54 to $156.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.06 that is $0 to $3K a year per listing.

Average price
$34.06inside the $15 to $100 sweet spot
Price range
$9.54–$156.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
26.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,595 within Dresses. It carries 1,128 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#1,595in Dresses
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,128per listing
Listings tracked
399

04 · Newcomers

29 of last year's 175 launches cleared the first-year sales bar.

175 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
175
Successful launches
29Amazon's first-year sales bar
Average brand age
28 months

Products

Top Long Sleeve Brown Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

Brands

139 rising

Sellers

150

Top-5 brand share

23%

Top 20: 54%

Top-5 click share

6%

Top 20: 19%

Open market

78%

  • Brand 15%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Long Sleeve Brown Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Long Sleeve Brown Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sundress55K/yr
  • sexy brown dress57K/yr
  • brown sexy dress46K/yr
  • chocolate brown dress for women47K/yr
  • chocolate dress for women39K/yr
  • women brown dress48K/yr
  • brown party dress45K/yr
  • brown midi dress for women39K/yr
  • chocolate dress31K/yr
  • sexy brown dress for women40K/yr

Reviews and returns

What reviews say buyers love and hate about Long Sleeve Brown Dress

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
26.0%of orders come back
“Runs large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Long Sleeve Brown Dress questions

Answered from the same tracked data.