Long Red Dress

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

816K

Growth, 90 days vs prior 90

-39.0%

Conversion, latest week

0.3%

Market size, estimated

$103Ka year

Peak month

February3.5× the quietest month

Top search term

long red dress197K searches a year

Listings sell for $39.46 on average, from $14.23 to $164.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.46 that is $0 to $4K a year per listing.

Average price

$39.46inside the $15 to $100 sweet spot

Price range

$14.23–$164.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

27.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,203 within Dresses. It carries 1,285 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

3.3%

Average rank

#1,203in Dresses

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,285per listing

Listings tracked

244

89 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

89

Successful launches

19Amazon's first-year sales bar

Average brand age

28 months