Long Red Dress
FailAn estimated 27.9% of orders come back, so Long Red Dress is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $103K/yr816K searches / yr
- 90-day growth
- -39.0%search demand this quarter
- Competition
- 10%top-5 click share · 83 brands · 95 sellers
Flapen Score
Long Red Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Red Dress is stronger. Inside it, weaker.
Market
The Long Red Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Long Red Dress 816K times last year and spent an estimated $103K. The top 5 brands take 38% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 816K
- Growth, 90 days vs prior 90
- -39.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $103Ka year
- Peak month
- February3.5× the quietest month
- Top search term
- long red dress197K searches a year
02 · Price
A sale here is worth $39.46.
Listings sell for $39.46 on average, from $14.23 to $164.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.46 that is $0 to $4K a year per listing.
- Average price
- $39.46inside the $15 to $100 sweet spot
- Price range
- $14.23–$164.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 27.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,203 within Dresses. It carries 1,285 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 3.3%
- Average rank
- #1,203in Dresses
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,285per listing
- Listings tracked
- 244
04 · Newcomers
19 of last year's 89 launches cleared the first-year sales bar.
89 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 89
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Long Red Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
83 rising
Sellers
95
Top-5 brand share
38%
Top 20: 72%
Top-5 click share
10%
Top 20: 30%
Open market
60%
- Brand 112%
- Brand 210%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Long Red Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Long Red Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- long red dress197K/yr
- red long dress171K/yr
- red dress long136K/yr
- long red dress for women67K/yr
- red long dress for women51K/yr
- red dress maxi27K/yr
- womens red maxi dress15K/yr
- red maxi9K/yr
- red long dresses16K/yr
- maxi red dress14K/yr
Reviews and returns
What reviews say buyers love and hate about Long Red Dress
We read the reviews and the return reasons for every product selling here.
“it was big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Red Dress questions
Answered from the same tracked data.