Long Puffer Jacket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$80.52avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,337.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$36.91–$160.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 115K searches
Growth
Bad-92.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad21.1%return rate — above 5% kills the launch gate
Is long puffer jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, long puffer jacket is a $0/yr Amazon United States market (115K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
long puffer jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $20K–$40K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #8,865
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 13.1%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
23%
- GOLDLADIES25%
- Fitouch16%
- ZMC14%
- Jyanl9%
- Columbia9%
- Champion5%
long puffer jacket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 88.7×
Top long puffer jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- longline puffer jackets for women5K/yr
- full length down coats for women9K/yr
- ankle length puffer coat8K/yr
- long puffy jacket women6K/yr
- puffer trench coat women5K/yr
- ankle length puffer coat women7K/yr
- down long coats for women5K/yr
- long parkas for women4K/yr
- plus size long puffer coat7K/yr
- womens ankle length winter coat6K/yr
Top long puffer jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.304.5★1,167 rev
ZMC Packable Women Puffer Coat Lightweight Water-Resistant Puffer Jacket Detachable Hood Slim-Fit Winter Coat for Women(black M)
ZMC$55.004.4★470 rev
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.324.5★1,167 rev
Fitouch Womens Waukee Long Down Parka | 750+ Fill Power Insulation Outwear | Full-Length Jacket | Water-resistantg Puffer Coat| BalanceWarmer Ratio| Black | Size M
Fitouch$158.444.4★889 rev
Fitouch Womens Waukee Long Down Parka | 750+ Fill Power Insulation Outwear | Full-Length Jacket | Water-resistantg Puffer Coat| BalanceWarmer Ratio| Black | Size L
Fitouch$160.484.4★889 rev
Newest
by launch date
ANYIELIEMO Womens Extra Long Thickened Down Jacket with Thermal Lining Full Length Winter Puffer Down Coat with Hem Slit (US Alpha XX-Large Regular Regular Navy Blue)
ANYIELIEMO$138.7714 rev
Champion Womens Cinch Waist Long Hooded Puffer Black Medium
Champion$131.5429 rev
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.301,167 rev
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.321,167 rev
Womens Long Warm Winter Coat Windproof Thickened Fleece Lined Down Jacket Waterproof Puffer Outerwear with Removable Hood
Pufflady$36.91613 rev
Trending
90-day click momentum
Columbia Womens Heavenly Long Hooded Jacket Collegiate Navy X-Small
Columbia$77.054.6★
Jyanl Women Long Winter Puffer Coat Quilted Jacket Winter Warm Hooded Maxi Length Parka Padded Down Zip Thick Outerwear with Side Zipper Slits
Jyanl$65.644.6★
Yusongirl Womens Winter Long Coats Trendy Puffer Jacket Sherpa Fleece Lined Down Coat Long Sleeve Parka Oversized with Hood
Yusongirl$54.234.5★
Jyanl Women Long Winter Puffer Coat Quilted Jacket Winter Warm Hooded Maxi Length Parka Padded Down Zip Thick Outerwear with Side Zipper Slits
Jyanl$74.834.6★
ZMC Packable Women Puffer Coat Lightweight Water-Resistant Puffer Jacket Detachable Hood Slim-Fit Winter Coat for Women(black M)
ZMC$55.004.4★
What reviews say buyers love and hate about long puffer jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Warm coat”
“Fits well”
“Good quality”
“Lightweight,”
“Great coat for the price”
“The zipper quality is strong”
“Prefect for cold weather”
“The lining is also so furry and comfortable”
“It's so fashionable”
“The pockets are deep”
What buyers complain about
“Runs large”
“the zipper can be a little tricky at times”
“bulky if planning to pack away for travel”
“smells”
“Used and dirty”
“Did arrive a little wrinkled”
“it's cheaply made”
“instead of black”
“Had to struggle a little to get my hands in”
“was a bit chilled”
Top return reasons
Common long puffer jacket questions
- Is long puffer jacket profitable to sell on Amazon United States?
- The niche generates $0/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -92.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the long puffer jacket niche?
- 12 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in long puffer jacket?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Weight Heavy. The return rate is 21.1% — above our launch gate.
- When does demand for long puffer jacket peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 88.7× the quietest.
- What does it cost to enter the long puffer jacket niche?
- Listings span $36.91–$160.48; the average listing price is $80.52 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.