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40

Long Flannel Jacket Women

Skip it

Soft demand (-69.7% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 3Competition 96Returns 0Price range 87Avg price 95Brand share 77Review moat 48Quality gap 57

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$30.16

avg listing price — sweet spot $15–$100

Price range

Great$8.30–$77.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,704.51

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$18K

$18K/yr · 220K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-69.7%

90-day search growth — must beat 0% to launch

Returns

Bad14.3%

return rate — above 5% kills the launch gate

Is long flannel jacket women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, long flannel jacket women is a $18K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

long flannel jacket women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$15K–$23K
units × avg price
Conversion rate
0.3%
Avg BSR
#1,066
Page quality
0%
Prime
99%
Sponsored
86%
Out of stock
9.2%
Avg brand age
37 months
Avg seller age
188 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

48

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

16%

Top 20: 37%

Open market

36%

  • Derbars17%
  • INFITTY12%
  • WINDFIT12%
  • Legendary Whitetails9%
  • Elesuit9%
  • CHICME6%

long flannel jacket women demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.7% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.1×

Top long flannel jacket women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • hooded flannel shirt women23K/yr
  • hooded flannel women10K/yr
  • womens sherpa lined flannel11K/yr
  • womens hooded flannel13K/yr
  • flannel sweater8K/yr
  • plaid hoodie women11K/yr
  • womens plaid coat19K/yr
  • womens flannel hoodie11K/yr
  • flannel with hood women9K/yr
  • womens flannel with hood6K/yr
All search terms

Top long flannel jacket women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$1792%$3583%$5384%$717101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about long flannel jacket women

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth19%

“Keeps you warm”

Size-Overall14%

“not too tight”

Comfort-Overall11%

“So comfortable”

Soft Feel9%

“Extremely soft”

Quality-Overall7%

“it feels well made”

Color5%

“the color is cute”

Weight Light3%

“not too light like hoodies are”

Material Quality3%

“style and material is very good, fashionable and comfort”

Shape/Style3%

“Cute style”

Value For Money2%

“Good value”

What buyers complain about

Size-Overall21%

“weird fit”

Material Quality5%

“Terrible material”

Thickness4%

“Nice just wasn't as thick as I anticipated”

Sleeve Fit3%

“Sleeves too long”

Color3%

“Note that the pink color isn't actually pink as shown in the picture”

Quality-Overall3%

“Not as good quality as I expected”

Advertised Vs Actual Product3%

“Nothing like the picture”

Pockets/Compartments3%

“No pockets”

Gap/Hole2%

“Hole”

Weight Heavy2%

“Its a bit heavier than I expected”

Top return reasons

Size-Overall50%
Sleeve Fit6%
Material Quality5%
Color5%
Chest Fit5%
Shoulder Fit4%
Length4%
Arm Fit3%
Advertised Vs Actual Product2%
Waist Fit2%

Common long flannel jacket women questions

Is long flannel jacket women profitable to sell on Amazon United States?
The niche generates $18K/yr across 165 tracked products. 0 of 46 products launched in the last 360 days are still selling. 90-day search growth is -69.7%. Flapen's verdict: Skip it (40/100).
How competitive is the long flannel jacket women niche?
44 brands and 48 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in long flannel jacket women?
Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 14.3% — above our launch gate.
When does demand for long flannel jacket women peak?
Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 26.1× the quietest.
What does it cost to enter the long flannel jacket women niche?
Listings span $8.30–$77.11; the average listing price is $30.16 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.