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Long Flannel Jacket Women

Fail

Demand is soft, at -69.7% this quarter, so Long Flannel Jacket Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$18K/yr220K searches / yr
90-day growth
-69.7%search demand this quarter
Competition
16%top-5 click share · 44 brands · 48 sellers

Flapen Score

Long Flannel Jacket Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Flannel Jacket Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Flannel Jacket Women market on Amazon at a glance

Shoppers on Amazon United States searched for Long Flannel Jacket Women 220K times last year and spent an estimated $18K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-69.7%
Conversion, latest week
0.3%
Market size, estimated
$18Ka year
Peak month
October26.1× the quietest month
Top search term
hooded flannel shirt women23K searches a year

02 · Price

A sale here is worth $30.16.

Listings sell for $30.16 on average, from $8.30 to $77.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.16 that is $0 to $3K a year per listing.

Average price
$30.16inside the $15 to $100 sweet spot
Price range
$8.30–$77.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,066 within Coats, Jackets & Vests. It carries 1,705 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
9.2%
Average rank
#1,066in Coats, Jackets & Vests
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,705per listing
Listings tracked
165

04 · Newcomers

0 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
46
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Long Flannel Jacket Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

48

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

16%

Top 20: 37%

Open market

36%

  • Brand 117%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Long Flannel Jacket Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.1×

Search terms

Top Long Flannel Jacket Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hooded flannel shirt women23K/yr
  • hooded flannel women10K/yr
  • womens sherpa lined flannel11K/yr
  • womens hooded flannel13K/yr
  • flannel sweater8K/yr
  • plaid hoodie women11K/yr
  • womens plaid coat19K/yr
  • womens flannel hoodie11K/yr
  • flannel with hood women9K/yr
  • womens flannel with hood6K/yr

Reviews and returns

What reviews say buyers love and hate about Long Flannel Jacket Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
21%of negative reviews mention “Size-Overall”
14.3%of orders come back
“weird fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Long Flannel Jacket Women questions

Answered from the same tracked data.