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Long Down Vest Women

Fail

Demand is soft, at -73.4% this quarter, so Long Down Vest Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$12K/yr194K searches / yr
90-day growth
-73.4%search demand this quarter
Competition
13%top-5 click share · 61 brands · 104 sellers

Flapen Score

Long Down Vest Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Down Vest Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Down Vest Women market on Amazon at a glance

Shoppers on Amazon United States searched for Long Down Vest Women 194K times last year and spent an estimated $12K. The top 5 brands take 35% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
0.2%
Market size, estimated
$12Ka year
Top search term
long sleeveless vest12K searches a year

02 · Price

A sale here is worth $33.55.

Listings sell for $33.55 on average, from $10.74 to $93.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $33.55 that is $0 to $3K a year per listing.

Average price
$33.55inside the $15 to $100 sweet spot
Price range
$10.74–$93.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #398 within Coats, Jackets & Vests. It carries 819 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#398in Coats, Jackets & Vests
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
819per listing
Listings tracked
181

04 · Newcomers

2 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Long Down Vest Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

61 rising

Sellers

104

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

13%

Top 20: 32%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Long Down Vest Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 8.3× · 6 of 12 months tracked

Search terms

Top Long Down Vest Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long sleeveless vest12K/yr
  • chalecos largos para mujer13K/yr
  • sleeveless long vest for women11K/yr
  • black long vest10K/yr
  • plus size long vest14K/yr
  • long puffer vest women with hood7K/yr
  • vest long for women7K/yr
  • columbia long vest women11K/yr
  • long down vest8K/yr
  • vest for women long6K/yr

Reviews and returns

What reviews say buyers love and hate about Long Down Vest Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
17.9%of orders come back
“Not long enough”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Long Down Vest Women questions

Answered from the same tracked data.