Long Coat Men

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

550K

Growth, 90 days vs prior 90

-79.5%

Conversion, latest week

0.1%

Market size, estimated

$43Ka year

Top search term

long coat men109K searches a year

Listings sell for $65.28 on average, from $24.89 to $197.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $65.28 that is $0 to $7K a year per listing.

Average price

$65.28inside the $15 to $100 sweet spot

Price range

$24.89–$197.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

16.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,225 within Jackets & Coats. It carries 1,464 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

10.3%

Average rank

#1,225in Jackets & Coats

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,464per listing

Listings tracked

133

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months