Long Coat Men
Skip itSoft demand (-79.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$65.28avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,463.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.89–$197.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$43K$43K/yr · 550K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.5%90-day search growth — must beat 0% to launch
Returns
Bad16.2%return rate — above 5% kills the launch gate
Is long coat men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, long coat men is a $43K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
long coat men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $65K–$82K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,225
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 85%
- Out of stock
- 10.3%
- Avg brand age
- 51 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
69
Top-5 brand share
50%
Top 20: 87%
Top-5 click share
19%
Top 20: 46%
Open market
45%
- SOMTHRON14%
- Runcati13%
- COOFANDY9%
- Springrain7%
- xxxiticat6%
- UIQUR6%
long coat men demand & seasonality
Weekly Amazon search volume, last 35 weeks — -79.5% search growth over the last 90 days.Top long coat men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- long coat men109K/yr
- wool coat men99K/yr
- mens long coat73K/yr
- long jacket for men47K/yr
- long winter coats for men37K/yr
- winter trench coat men20K/yr
- black coat for men7K/yr
- mens long winter coat28K/yr
- mens parka coat12K/yr
- long winter jackets for men9K/yr
Top long coat men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-XL
SOMTHRON$52.714.4★2,541 rev
SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-S
SOMTHRON$52.734.4★2,541 rev
Springrain Mens Wool Blend Pea Coat Notched Collar Single Breasted Overcoat Warm Winter Trench Coat(Black-M)
Springrain$52.624.4★5,220 rev
Springrain Mens Wool Blend Pea Coat Notched Collar Single Breasted Overcoat Warm Winter Trench Coat(Khaki-S)
Springrain$49.204.4★5,220 rev
Mens Long Cardigan Hoodies Full-Zip Fleece Lined Sweaters Knit Regular Fit Casual Sweater Hooded Coat wiht PocketBlack-XXL
Mylldey$32.714.3★167 rev
Newest
by launch date
COOFANDY Men Pea Coat Casual Single Breasted Trench Coat Overcoat Long Winter Over Coat Wool Warm Coat Light Grey Large
COOFANDY$48.80210 rev
UIQUR Mens Long Rain Jacket Windbreaker Waterproof Lightweight Packable Running Hiking Cycling Golf Rain Coat with Hood(Black Small)
UIQUR$29.53258 rev
UIQUR Mens Full Length Long Trench Rain Coat Light Weight Waterproof Windbreaker Packable with Hood Travel Outdoor(Black X-Large)
UIQUR$30.59258 rev
Runcati Mens Pea Coat Single Breasted Stand Collar Trench Coat
Runcati$54.56170 rev
Runcati Mens Trench Coat Double Breasted Notched Lapel Casual Belted Windbreaker Fall Classic Long Jacket Overcoat
Runcati$41.57212 rev
Trending
90-day click momentumUIQUR Mens Long Rain Jacket Windbreaker Waterproof Lightweight Packable Running Hiking Cycling Golf Rain Coat with Hood(Black Small)
UIQUR$29.534.5★
Apocrypha Mens Vintage Tailcoat Jacket Goth Long Steampunk Victorian Frock Coat (X-Large Black)
Apocrypha$35.384.4★
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.684.4★
UIQUR Mens Full Length Long Trench Rain Coat Light Weight Waterproof Windbreaker Packable with Hood Travel Outdoor(Black X-Large)
UIQUR$30.594.5★
Runcati Mens Trench Coat Double Breasted Notched Lapel Casual Belted Windbreaker Fall Classic Long Jacket Overcoat
Runcati$41.574.4★
What reviews say buyers love and hate about long coat men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“How well made”
“Very Warm”
“Excellent price”
“the style is spot on”
“cool material”
“Very comfortable”
“Lightweight”
“good for very cold weather and its comfortable and cozy”
“Better than i expectecd”
What buyers complain about
“Size runs small”
“Seems cheaply made”
“The material not good also the coat is to big”
“Sleeves too long”
“Cheap zippers”
“20 minutes later the poncho had torn in 2 places”
“Uneven arm length”
“Waste of $30”
“It also had a very strange odor before I could even try it on I had to take it to the cleaners waiting to see the results to see if everything comes off the coat”
“almost like it was not dyed properly”
Top return reasons
Common long coat men questions
- Is long coat men profitable to sell on Amazon United States?
- The niche generates $43K/yr across 133 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -79.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the long coat men niche?
- 47 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in long coat men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 16.2% — above our launch gate.
- What does it cost to enter the long coat men niche?
- Listings span $24.89–$197.35; the average listing price is $65.28 (sweet spot $15–$100). The average incumbent carries 1,464 reviews — the moat a new listing must climb.