Long Black Puffer Coat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$99.05avg listing price — sweet spot $15–$100
Price range
Okay$25.71–$178.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,569.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 171K searches
Growth
Bad-88.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad20.1%return rate — above 5% kills the launch gate
Is long black puffer coat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, long black puffer coat is a $0/yr Amazon United States market (171K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 26/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
long black puffer coat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $25K–$50K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3,453
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 52%
- Out of stock
- 15.2%
- Avg brand age
- 40 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
127
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
33%
Top 20: 63%
Open market
7%
- Columbia76%
- Outdoor Ventures7%
- Fitouch4%
- GOLDLADIES3%
- Amazon Essentials3%
- The North Face2%
- Open — no brand owns it (6 brands, 7%)
long black puffer coat demand & seasonality
Weekly Amazon search volume, last 23 weeks — -88.5% search growth over the last 90 days.Top long black puffer coat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- columbia heavenly long hooded jacket10K/yr
- columbia puffer12K/yr
- columbia parka12K/yr
- columbia suttle mountain jacket women8K/yr
- long puffer coat women clearance5K/yr
- columbia long winter coats for women8K/yr
- full length down coats for women9K/yr
- puffer jacket long8K/yr
- long down coat9K/yr
- columbia long coat women9K/yr
Top long black puffer coat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Heavenly Long Hooded Puffer Jacket Dark Stone X-Large
Columbia$120.634.6★6,972 rev
Columbia Womens Heavenly Long Hooded Puffer Jacket Black Small
Columbia$115.254.6★6,972 rev
Columbia Womens Heavenly Long Hooded Jacket Collegiate Navy Small
Columbia$100.494.6★6,972 rev
Columbia Womens Heavenly Long Hooded Puffer Jacket Shale Purple X-Small
Columbia$104.894.6★6,972 rev
Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large
Columbia$81.704.6★235 rev
Newest
by launch date
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.321,167 rev
Columbia Womens Heavenly Long Hooded Puffer Jacket Shale Purple X-Small
Columbia$104.896,972 rev
Columbia Womens Suttle Mountain Long Insulated Jacket Black Small
Columbia$122.71505 rev
Columbia Womens Suttle Mountain Long Insulated Jacket Black Medium
Columbia$125.26505 rev
Columbia Womens Suttle Mountain Long Insulated Jacket Rich Wine Medium
Columbia$127.98505 rev
Trending
90-day click momentum
The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Medium
The North Face$121.234.5★
Columbia Womens Heavenly Long Hooded Jacket Collegiate Navy X-Small
Columbia$77.054.6★
Columbia Womens Heavenly Long Hooded Puffer Jacket Dark Stone X-Large
Columbia$120.634.6★
Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large
Columbia$81.704.6★
Outdoor Ventures Womens Lightweight Waterproof Fleece Lined Hooded Softshell Rain Jacket Warm Windbreaker Long Coat
Outdoor Ventures$55.964.5★
What reviews say buyers love and hate about long black puffer coat
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Fits great”
“Excellent quality”
“Its perfect for being lightweight”
“Great coat for the price”
“Prefect for cold weather”
“The coat has a warm lining in it”
“it is waterproof”
“Plenty of pockets”
“Zippers are smooth”
What buyers complain about
“EXTREMELY LONG”
“Broken zipper”
“Rips easily & buttons fall off”
“it is very cheap”
“Bought new and got used”
“bulky if planning to pack away for travel”
“It was really small in the arms”
“i noticed a mildew-y smell”
“not to have thread coming out of the seams”
“Image is deceptive”
Top return reasons
Common long black puffer coat questions
- Is long black puffer coat profitable to sell on Amazon United States?
- The niche generates $0/yr across 62 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -88.5%. Flapen's verdict: Skip it (26/100).
- How competitive is the long black puffer coat niche?
- 12 brands and 127 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in long black puffer coat?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Durability. The return rate is 20.1% — above our launch gate.
- What does it cost to enter the long black puffer coat niche?
- Listings span $25.71–$178.72; the average listing price is $99.05 (sweet spot $15–$100). The average incumbent carries 2,570 reviews — the moat a new listing must climb.