Long Black Puffer Coat

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-88.5%

Conversion, latest week

0.0%

Market size, estimated

$0a year

Top search term

columbia heavenly long hooded jacket10K searches a year

Listings sell for $99.05 on average, from $25.71 to $178.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $99.05 that is $0 to $10K a year per listing.

Average price

$99.05inside the $15 to $100 sweet spot

Price range

$25.71–$178.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

20.1%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,453 within Coats, Jackets & Vests. It carries 2,570 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

95%

Out of stock, average day

15.2%

Average rank

#3,453in Coats, Jackets & Vests

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,570per listing

Listings tracked

62

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months